Social Media Marketing

The Coterie

The Coterie is a restaurant and bar overlooking a brand-new sports complex featuring state-of-the-art football pitches and paddle courts. The Coterie serves up some of the famous British classic dishes as well as carving up arguably Dubai's best roast dinner every Saturday and Sunday.&

The Challenge 

With The Coterie only opening its doors in early 2023, the obvious challenge was to promote the new venue to as many people as possible to 'spread the word' and attract people to sample the food, drink, and venue itself. Located in IBN Battuta in a unique location, the challenge was to create awareness while also having customers take advantage of offerings or try the venue for the first time.

The strategy and the result     

Focusing on Instagram and Facebook, the Social Media team at USEO, working closely with the management of Coterie, created monthly content calendars. We delivered a range of content through video, photography, and graphic design to showcase the food and drink aspect of the venue while presenting the venue in full. All of this was done to target a range of potential customers from the Sunday roast dinner crowd through to the sports enthusiast. Ads were run to attract new customers and retarget existing and previous customers to advertise the latest offers and promote certain sporting events, such as the Champions League final and the Rugby World Cup. 


results beyond ranking


Post reach




Increase in followers


Domain authority increase

more of our work

Case Studies

More case studies

Free quote

Interested yet?

Do you want to learn more about what we do here at USEO? To speak to a digital marketing expert, call +971 4 442 6518 or email today – we can even arrange a free 30-minute no obligation consultation, so you can see first-hand how the best SEO agency in Dubai can boost your visibility in the competitive world of the Dubai educational sector.

USEO Whatsapp