Being a brand-new concept and with a website and domain that had just being created, the immediate challenge for the SEO was clear with no current rankings or organic traffic the main objective and overall goal was to look long term and try to create a solid SEO onsite foundation with rich content containing a range of ‘wedding dress’ and ‘wedding accessory’ related key phrases. Once complete the long-term goal would be to build the authority of the domain while trying to acquire traffic from as many wedding related searches that were localized to both Dubai and the UAE in order to eventually encourage some enquiries that could lead to the sale of dresses.
Within 3 months of launching the SEO campaign a range of the ‘bridesmaid dresses’ keywords sored to page one of the Google rankings which generated some nice organic traffic to the Bridesmaid page within the site. 6-9 months into the campaign and the main organic keywords begin to work towards the top half of page one and began delivering over 1,000 organic visitors for extremely relative search terms to the website resulting in many bookings through initial enquiries. The SEO continues to go from strength to strength and has continued to help the business grow providing a regular source of enquiries.
Monthly organic visitors
Page 1 rankings
Daily organic enquiries
Domain authority increase
Do you want to learn more about what we do here at USEO? To speak to a digital marketing expert, call +971 4 442 6518 or email info@useo.ae today – we can even arrange a free 30-minute no obligation consultation, so you can see first-hand how the best SEO agency in Dubai can boost your visibility in the competitive world of the Dubai educational sector.
