Being one of e the many developers in Dubai in a booming property market the challenge for Imtiaz was to draw as much attention towards their new projects as possible in a very competitive space. With the likes of Emaar and Nakheel spending millions of Dirhams a month promoting new projects we needed to strategize and work smartly to ensure we got as many impressions and eyes on both the Imtiaz brand and the new projects as possible.
A 360 approach was taken with marketing Imtiaz as a Brand and its individual product’s. To begin with the focus was to add structure and consistency to the social content that was being created and delivered. Through video and photography, we were able to add real footage and promote on the social channels in a creative, fun, and engaging manner which helped increase followers by almost 5,000 in just a few months without spending a single dirham on Ads. A long-term SEO campaign was launched to zone in on the brand awareness and also began targeting particular development’s while maintaining regular content production for the socials which in the last six months created almost 4 million impressions across Dubai and the UAE.
Impressions
Organic post reach
Increase in followers with zero spend
Domain authority increase
Do you want to learn more about what we do here at USEO? To speak to a digital marketing expert, call +971 4 442 6518 or email info@useo.ae today – we can even arrange a free 30-minute no obligation consultation, so you can see first-hand how the best SEO agency in Dubai can boost your visibility in the competitive world of the Dubai educational sector.
