Content marketing is a strategy used by all digital marketing agencies. It’s the creation of content – which can be anything from articles to YouTube videos – designed to boost brand awareness, establish expertise, and build relationships with your customer base. At our content marketing agency in Dubai, we also add in a little promotional patter on top, subtly reminding readers just where the content came from and why you’re top dogs in your niche.
But it goes further than just content creation, as it also encompasses the distribution of this content. After all, what use is a top-notch video if nobody ever sees it? We identify your target market and then market to them with laser-precision, making sure your content is out there and being noticed. Oh, and don’t think we’ll push out cruddy content created by cut-price chancers – instead, we use real experts with a flair for their art, ensuring only the highest quality content ever represents your business.
Some think that a content strategy is creating content, publishing said content, then walking away, never to think about it again. But not us here at USEO. The team at our content creation agency Dubai will work with you to create a precise content strategy, planning in detail what content needs creating, where it will be published, and how it will be promoted.
Creating a content strategy isn’t as easy as it might look. Our creative team will scour the internet, looking for content ideas, seeing where there are opportunities to improve on top-ranking pages, while our SEO bods will do the keyword research, making sure your content has the best chance of ranking highly. Only once we’ve got everything perfectly planned will we put pen to paper – or finger to keyboard – and start creating the end product. Then even after the content has been published, we’ll still be working, constantly checking and optimizing, so it’s useful in the long-term.
Content is rarely all-inclusive. What one person likes, another might hate – that’s simply the nature of the beast. So, it’s super important to identify your customer base and tailor the content created to appeal directly to them. Who cares about the haters who had no chance of buying your product or service anyway?
Identifying your audience persona isn’t a quick job. You might think you know the answer already, but thorough research needs to be done, looking at the figures to identify if it really is women between 20 and 30 who love your product, or if in reality, there’s a hidden group of guys also lapping up what you’ve got. Gender, age, politics, income, nationality – all play a role when developing the ultimate audience persona for your business.
Did you know that YouTube is the second most popular search engine in the world? So, forget about using YouTube for marketing at your peril. Product demos, how-to posts, straight-up adverts, influencer vlogs, viral videos – there’s a video type to suite every business, and we’re the people you can trust to not only create them, but also market them to the wide world out there.
One common misconception is that video production must be expensive. Sure, it’s more involved than writing a 500-word blog article, but you don’t have to break the bank. Hand our content creators – a group including a dedicated videographer – a smartphone and a half-baked idea, and they’ll come up with something that blows your socks off.
If you’ve not grasped the gist of the page yet, let’s repeat it: if you want your business to succeed, content marketing isn’t optional. Every business should be looking to up their content game, educating, inspiring, and informing their customers. And we’re the people to get your content calendar in order, regardless of budget. Arrange a free 30-minute consultation with a content expert at our content marketing agency Dubai today by calling +971 442 4 6518 or emailing email@example.com.