Improve your position and your profit with our SEO Dubai Team

At USEO, we have seen incredible results in digital marketing campaigns when business owners and client side teams are directly involved with their campaigns.

Whether it be SEO, Google Ads or web development, the communication between client and agency leads to tangible and impressive results.

Account Manager at USEO, Jessica De Silva, explains the exact benefits of being involved in the digital marketing of your Dubai-based business.

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We have been recognised as a leading marketing agency within the UAE region, demonstrating superior ads skills, marketing expertise and most importantly, client revenue growth, leading to our Premier Partnership with Google.

In our opinion, every business that has a website should be investing into SEO. The more services and products that a business provides will indicate the level of SEO that is required on the website, however even a basic level of SEO is required in order for the business name to appear on Google. SEO Dubai companies should easily be able to identify the best approach and here at USEO we consider ourselves with our 10 years experience in the region as the best firm to advice you at what level your business should be investing at.

There are many factors which determine the speed and the overall results of an SEO campaign. Things such as the age of the Domain, the Industry, Keywords, and Geographic location are the main factors. As an example, a business with an established Domain in a niche industry in a small town will rank much easier and quicker than a Finance company or a Real estate firm with a brand new domain targeting clients in a big city such as Dubai. Typically, once SEO has started, the overall results will begin improving after the first month and as long as the investment is consistent, SEO will always show results in the end.

Yes! Anyone can learn and implement SEO themselves, there is an abundance of information available online. There are many courses and seminars with SEO Experts providing all the tools and secrets to a successful SEO campaign. The real question would be whether or not is it better to invest this time yourself or pay an Agency to do the work for you. With many different elements to learn and execute such as the core onsite optimization, development of a Website, content writing, and link building we would generally advise hiring an SEO agency in Dubai or perhaps if enough resources are available then recruiting an SEO team in house would be a good choice. A basic SEO team would generally consist of a SEO tech, web developer, content writer and a link Builder so in the end it really comes down to ROI.

Like all services related to business, there are many factors to consider to ensure the best decision is made for your business. In Dubai and the UAE there are many Digital and SEO companies. The first and one of the most important factors is to ensure the agency is established and has a proven track record. The SEO work can be performed anywhere and there is a range of quality and service levels therefore, we feel its very important to work with a proven firm, there are a few SEO companies Dubai based that have more than 5 years experience and have a physical office and a team to choose from. Having a local presence in Dubai makes collaboration much easier and also would be a good indication of a true understanding of the SEO market here in Dubai.

SEO is becoming more and more competitive in Dubai, a good indication of this is the ever-increasing number of companies formed in Dubai. 2021 saw a new record set for the number of new companies established and with that comes an increased demand for presence online which directly increases both SEO competition and Google AdWords, the data easily available from Google shows an increase in the average cost per click in most industries over the last 12 months which is a true reflection of the number of companies investing into their digital marketing. Although we don’t have the data when it comes to SEO, an increase in the cost per click is a clear indicator to the increased competition which generally would mean more investment and efforts to deliver a successful SEO campaign.

The cost of SEO in Dubai is similar to doing SEO anywhere, the price in Dubai is relative to the agency’s costings and level of service they will provide. The cost of a SEO campaign will ultimately depend on the amount of time spent of a technical level and the amount of resources such as content writing and backlinks that are invested into a campaign. The more competitive an industry is or Key phrases are would results in more time and resources therefore increasing the cost compared with lower competitive industries.

Here in Dubai and as an agency our prices for SEO start at AED 2,500 per month, this is for our entry level package. Prices then increase depending the resources and time invested in order to deliver the required results. Other agencies offer lower prices and certain agencies would work exclusively for larger organizations where the price of SEO could exceed AED 40-50k per month.

SEO is the shortened term for search engine optimization. When referring to the search engine’s SEO the normal practice is to be giving reference to Google given that the high percentage of people in most parts of the world including here in Dubai use Google as their default search engine. The optimization refers to the practice of optimizing a website to ensure the search engines can navigate through a site easily and provide the website with the best SEO results for the keywords according to the SEO strategy in place.

A level of SEO is required as long as it is important to maintain rankings on the search engines, once investment or efforts on SEO stop there is a high chance that any rankings established will begin to fade, the level of competition would be a factor in how quickly this happens. Even a basic level of SEO would be encouraged such as creating monthly blog posts with structured blog posts. In competitive industries the investment into SEO must continue in order to maintain any success already established.

This really depends on the results yielded from the SEO. Google provides data in terms of the search volume for specific keywords. With a Proper SEO strategy in place the target keywords would be established and based on these the potential traffic can be calculated. Based on the rankings that are generated predictions on the traffic levels are be generated and then from there it comes down to the individual website to either convert the traffic into a sale or an enquiry. All predictions and calculations would not be set in stone but if done conservatively a rough ROI can be calculated from a SEO campaign.

SEO is generally measured by totaling the overall level of traffic that comes into a website organically from the search engines. There are many more metrics that can be considered and that webmasters would be looking into but generally speaking the organic traffic is the best way to measure the success or lack of success when it comes to measuring SEO.