Bespoke SEO Dubai strategies for guaranteed success

The cost of SEO in Dubai is similar to doing SEO anywhere; the price in Dubai is relative to the agency’s costings and level of service they will provide. The cost of an SEO campaign will ultimately depend on the time spent on a technical level and the number of resources, such as content writing and backlinks, invested into a campaign. The more competitive an industry or Key phrases would result in more time and resources, therefore increasing the cost compared with lower competitive industries.

At USEO, we have seen incredible results in digital marketing campaigns when business owners and client-side teams are directly involved with their campaigns.

Whether it be SEO, Google Ads or web development, the communication between client and agency leads to tangible and impressive results.

Account Manager at USEO, Jessica De Silva, explains the same benefits of being involved in the digital marketing of your Dubai-based business.

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Every business that has a website should invest in SEO. The more services and products a business provides will indicate the level of SEO required on the website. However, a basic SEO level is necessary for the business name to appear on Google. SEO Dubai companies should easily be able to identify the best approach. Here at USEO, we consider ourselves, with our 10 years of experience in the region, as the best firm to advise you at what level your business should be investing.

There are many factors which determine the speed and the overall results of an SEO campaign. Things such as the age of the Domain, the Industry, Keywords, and Geographic location are the main factors. For example, a business with an established Domain in a niche industry in a small town will rank much easier and quicker than a Finance company or a Real estate firm with a brand new domain targeting clients in a big city such as Dubai. Typically, the overall results will improve once SEO has started after the first month. As long as the investment is consistent, SEO will always show results in the end.

Yes! Anyone can learn and implement SEO Dubai themselves as much information is available online. There are many courses and seminars with SEO Experts providing all the tools and secrets to successful and effective SEO marketing plans and SEO campaigns.
The real question would be whether it is better to invest this time yourself or pay an Agency to do the work for you. With many different elements to learn and execute, such as the core onsite optimization, development of a Website, content writing, and link building, we would generally advise hiring an SEO agency in Dubai or perhaps, if enough resources are available, then recruiting an SEO team in the house would be a good choice. A basic SEO team would consist of an SEO tech, web developer, content writer and a link Builder, so it comes down to ROI.

Like all services related to business, several decisive factors must be considered to ensure the best decision is made for your business. In Dubai and the UAE, there are many Digital and SEO companies. The first and most important factor is ensuring the agency is established and has a proven track record. The SEO work can be performed anywhere, with a range of quality and service levels. Therefore, it's essential to work with a proven firm. There are a few SEO companies in Dubai with more than five years of experience, a physical office, and a team to choose from. Having a local presence in Dubai makes collaboration much more accessible and would indicate a proper understanding of the SEO market here in Dubai.

SEO is becoming increasingly competitive in Dubai; a good indication of this is the ever-increasing number of companies formed in Dubai. 2021 saw a new record set for the number of new companies established, and with that comes an increased demand for presence online which directly increases both SEO competition and Google AdWords; the data readily available from Google shows an increase in the average cost per click in most industries over the last 12 months which is a true reflection of the number of companies investing into their digital marketing. Although we don’t have the data on SEO, an increase in the cost per click is a clear indicator of the increased competition, which would generally mean more investment and effort to deliver a successful SEO campaign.

Here in Dubai and as an SEO agency offering a wide range of services and solutions, our SEO prices start at AED 3,000 per month for our entry-level package. Prices then increase depending on the resources and time invested in delivering the required results. Other agencies offer lower prices, and certain agencies would work exclusively for larger organisations where the cost of SEO could exceed AED 40-50k per month.

SEO is the shortened term for search engine optimization. When referring to the search engine’s SEO, the standard practice is to reference Google, given that a high percentage of people in most parts of the world, including here in Dubai, use Google as their default search engine. Optimization refers to optimizing a website to ensure that search engines can navigate through a site quickly and provide the website with the best SEO results for the keywords according to the SEO strategy in place.

A level of SEO is required as long as it is essential to maintain rankings on the search engines; once investment or efforts on SEO stop, there is a high chance that any rankings established will begin to fade, and the level of competition would be a factor in how quickly this happens. A basic SEO level would be encouraged, such as creating monthly blog posts with structured blog posts. In competitive industries, investment in SEO must continue to maintain any established success.

This depends on the results yielded from the SEO. Google provides data in terms of the search volume for specific keywords. With a Proper SEO strategy in place, the target keywords would be established, and the potential traffic can be calculated based on these. Based on the rankings that are generated, predictions on the traffic levels are generated. From there, it comes down to the individual website to convert the traffic into a sale or an enquiry. All predictions and calculations would not be set in stone, but if done conservatively, a rough ROI can be calculated from an SEO campaign.

SEO is generally measured by totalling the overall traffic that comes into a website organically from the search engines. There are many more metrics that can be considered that webmasters would be looking into but generally speaking; organic traffic is the best way to measure the success or lack of success when it comes to measuring SEO.