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We would love the opportunity to discuss your SEO requirements and dive in to strategy mode if in fact it is SEO that is the right service for your business. All of our highly trained SEO consultants are based in our Dubai office which is in Jumeriah Lake Towers. Our consultants offer 30 minutes of their time to provide free advice and love nothing more than talking to Marketing people and Business owners across Dubai and the UAE.

Don’t miss out on a lucrative audience that can bring you success.

Online success in the Middle Eastern region means reaching audiences that not only read in English, but in Arabic too.

What is Arabic marketing?

In the last ten years, we have seen a significant surge in Arabic speaking individuals online. With online shopping via mobile phones and tablets becoming increasingly normal in the GCC region, this has also meant an increase in most Arabic speaking people using their native language to surf the web. The Arabic speaking world is becoming tech savvy.

The only setback? All primary search marketing is conducted in English. Demand for Arabic content is growing, but there is still a golden gap in the market. To reach the widest audience possible, it is crucial for businesses to build marketing campaigns in Arabic.

Increase in Arabic speaking online users

The MENA region is facing a rapid increase in online users around the world. Arabic has become one of the most widely spoken languages in the world and has a 41.7% internet penetration, yet there is less than 1% of Arabic content online, making it a significant audience to tap into. From using the internet to shop online and interact with others to learning more and researching, there are now unlimited opportunities for businesses to grow online.

How do you reach an Arabic audience?

We have a dedicated team who understand even the smallest details that make up an effective Arabic marketing campaign. Arabic has unique requirements online; from domain names to page layouts and URL structure. Before starting any campaign, we look into demographics and culture to ensure that we focus SEO on reaching specific audiences by researching keywords and correct spellings (a common mistake in Arabic campaigns).

Understand your Arab audience

As mobile devices make up around 90-95% of traffic that comes from the Arab world, we understand the importance of creating a light, user-friendly interface with CSS styling and translation conducted by native Arabic speakers to offer seamless conversions.

Adapt your campaign to your Arabic speaking audience

Arabic can be a difficult language to navigate in the marketing world, but our team recognises the importance of appealing to different dialects around the world. Simply translating English to Arabic reduces the quality of a campaign due to direct translations as it usually reads wrong and becomes hard to understand. Therefore we ensure that all marketing strategies such as Google Ads are specifically tailored and localized to different regions and dialects.

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