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Mar 23 2023
Ramadan 2023

Improve Your Business During Ramadan With These PPC Marketing Tips (2023)

By: sophia

With Ramadan just around the corner, businesses need to be aware of how this their marketing tactics should change during this holy month. While prayer and reflection are at the forefront during Ramadan, there are still many...

Mar 10 2023
e-e-a-t How to Evaluate Your Website for SEO

Evaluating Your Website’s E-E-A-T: A Checklist for Success

By: sophia

Whether you’ve been running a website for years or just launched your first business blog, keeping up with the ever-evolving nature of search engine optimization (SEO) is no easy task. But if you want your website to...

Feb 09 2023
Google Analytics 4

Get Ahead of the Game: An Introduction to Google Analytics 4

By: sophia

Introducing Google Analytics 4, the most advanced and comprehensive web analytics platform ever created. This revolutionary technology gives marketers unprecedented insights into customer behavior and usage metrics. Gain powerful information about your customers that will help you...

Jan 24 2023
Remarketing

PPC Remarketing: How to Bring Lost Customers Back to Your Website

By: sophia

If your website’s conversion rates are flagging, it may be time to invest in a PPC remarketing strategy. With PPC remarketing, you can re-engage website visitors who visited but didn’t make a purchase or complete an action...

Jan 13 2023
Google Penalties 101

Google Penalties 101: Understanding and Avoiding the Consequences of Violating Guidelines

By: sophia

Google penalties are a common issue that can occur for websites that violate the search engine’s guidelines. Penalties can significantly impact a website’s visibility and search rankings, making it crucial for website owners to understand the different...

Dec 30 2022
Google’s Helpful Content Update

Google’s Helpful Content Update: What It Is & Tips To Comply With It

By: sophia

Google’s most recent “Helpful Content Update” is created to target and eliminate low-quality content that does not offer any true value for users. This blog post explains the update and presents a few tips to ensure compliance....

Oct 17 2022
Economy's Performance Affected Digital Marketing

How Has the Economy’s Performance Affected Digital Marketing Companies in Dubai?

By: sophia

The digital marketing industry in Dubai is booming, as the overall economy of the United Arab Emirates continues to outperform those of many other developed nations. Digital marketing is now the predominant form of marketing in the...

Oct 12 2022
How to Optimize Your New Website for Google

SEO for Fresh Domains: How to Optimize Your New Website for Google

By: sophia

If you have just registered a new domain, you will want to start thinking about how to optimize it for Google. A recent study found that almost 93% of all web traffic comes from search engines, with...

Aug 01 2022

Does blogging help with SEO?

By: sophia

It’s no secret that blogging can be a powerful tool for SEO. But does blogging really help your website’s search engine ranking? And if so, how can you make sure your blog posts are helping rather than...

Aug 01 2022
How to Succeed in Digital Marketing

How to Succeed in Digital Marketing: Strategies for a Competitive Edge

By: sophia

In order to stay ahead of the competition in today’s digital age, you need a well-executed digital marketing strategy. This involves using a variety of online channels to reach your target audience and achieve your desired results....

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