5 minutes read
You are your website.
Especially if you’re a business. Your website speaks of the quality of your products and services.
It gives your customers a glimpse of the people they are going to do business with.
And whether you like it or not, your website design impacts:
- What people would think of your brand
- How long they will stay
- And if they will say YES to your call to action
Will they make a purchase? Will they subscribe to your newsletter? Are they going to grab their phone and call you?
Your website design can be the reason they will say YES or NO.
Now, if you want to have a website that is so effectively built people will actually spend time visiting your pages to see – and get – what you’re offering, just follow these uber easy tips below.
1 – Go for a simple and straightforward design.
We have seen clients who want to display and sell everything they have on the homepage.
We get it: You want to put your best products right out there.
But why do we advise you NOT to do this? Because it clutters your website. It overwhelms users. It does NOT offer a great user experience.
The best way is to select just a few products you would want to highlight on the homepage. And put the rest of your products in their designated internal pages.
Don’t forget to pay attention to your website’s navigation bar. Your website should be easy to navigate so users can easily find the information they need.
If you have any add-ons or special features, make sure these are easy to use for any user.
2 – More visuals, less text
Let’s face it. Nobody really wants to read a wall of text.
People would rather see graphics and images. We humans are wired to it.
Our brain processes images 60,000 times faster than text.
As much as possible, use images, videos and infographics to communicate your message to your visitors.
But don’t forget that too much of anything is never good!
Although visual elements would make your website or blog post more appealing to the eyes, putting too much may overwhelm your viewers.
Heavy visuals can also cause your website to load longer, which honestly makes for a bad user experience.
And this can lead to a worst-case scenario: Users would leave your website, resulting in a high bounce rate.
So, always make sure there’s a good balance between text and visuals.
Unless you really need to provide a whole lot of information, having 45 to 72 lines of text will suffice
3 – Use only 3 types of font.
Imagine reading text in 5 different font styles.
Some are in Calibri Light. Others are in Bradley Hand. A few more are in ALGERIAN and there’s also Kristen and even CASTELLAR.
It’s a headache, right? It looks confusing and unprofessional. Like it’s not sure of its identity. There is no uniformity and cohesion.
So stick to 3 font styles only and make sure all text is clear and properly spaced.
Avoid fancy and overly decorative fonts that will give users a hard time reading.
Verdana, Tahoma and Helvetica are good choices because these are simple, clear and easy on the eyes.
Your font size should be between 14 to 16 for general information/text.
But you need 1 main heading (your H1) to indicate to users what the page is about.
Use up to 3 subheadings (H2s), and for the 3rd and 4th subheadings, you can use them as many times as needed.
4 – Don’t be afraid to embrace bare white space too.
When used properly, white space can work wonders for your web design.
For one, it immediately sets you apart from other websites. You’re unique, different and definitely more memorable.
Smart use of white space gives your website a clean, simple, and organized look.
It also makes reading less daunting.
5 – Get your colors right.
Your website’s color scheme should match your logo. This gives your business a consistent brand image.
You can also draw inspiration from your industry, your products and services, or your target audience.
For example, if your website offers flowers and cakes, then it should be colorful, lively and extremely eye-catching.
Soft and pastel colors would be a perfect choice.
If it’s a car rental website, you can go for bold and strong colors to complement your range of vehicles.
Just remember that your chosen colors shouldn’t clash with each other – pick one strong color and a second or third that will complement it.
6 – Your website should load in less than 3 seconds.
We’ve mentioned in #2 that you should use graphics wisely because it may slow down your website’s loading time.
And you wouldn’t really want that because . (Pretty quick, right?)
That’s because today’s users have a shorter attention span and most use data to access websites on their phone.
The longer your website loads, the more data they will consume.
This is also the reason why we don’t recommend websites where you only have a single page to house all your information and web content – it leads to a huge page size and slow loading time.
Single page websites are only good for those that don’t have enough content to show or businesses that don’t offer many products.
Remember that your website pages should not exceed 2 MB in size to ensure quick loading time.
7 – Optimize for mobile use.
More than one-third of online searches worldwide are made using smartphones.
So it’s no surprise that Google is giving ranking priority to websites that provide a great mobile browsing experience.
After all, the search giant has always put user experience on top of its agenda.
In fact, starting this July 2018, Google has said page speed will be a major ranking factor for mobile searches.
If your website is not yet mobile-friendly, now is the time to audit your website and tweak it for optimized mobile usage.
(Also check Google’s mobile-first indexing announcement here.)
8 – Know your market.
If your target users are professionals, company executives, and key decision-makers, then your website should look sleek, reputable, and professional.
If you’re a creative agency, your website should be artistic and innovative, so your visitors immediately know what you can deliver.
On the other hand, if you’re providing birthday supplies, a fun and festive website would definitely do the trick.
Design your website in a way that echoes your industry and connects with your target market in a meaningful way, because that’s the first step to building a strong online rapport with your customers.
OTHER FEATURES YOU SHOULD DEFINITELY ADD:
- Live chat – Install a chatbot to your website. This provides your visitors with an instant means of communication to reach you, as well as 24/7 Customer Support.
- Customer testimonials – Highlight genuine customer testimonials to build the authority, reputation and trustworthiness of your business.
- Video – Videos grab the attention of your users, which is why they’re an impressive addition to your website. Just be sure to limit your video’s length to 25 – 20 seconds.
Yes, it’s because most people don’t like watching long videos and because it impedes your website’s loading time.
- Social media icons – Have social media pages? Let your visitors know and lead them straight to your profiles by adding social media icons to your website.
It’s also a practical way of keeping in touch with your users and updating them about your business.
Ultimately, your website design should be guided by 2 key factors: your business/brand and your user’s point of view.
Your color scheme and choice of web platform will depend on the nature of your business and brand image.
But most elements should depend on your users’ needs:
- Your website should be simple and organized enough that users will have no trouble finding the information they need.
- Use font styles and size that will make it easy for them to read.
- Add visual elements that will make your website appealing and outstanding – make it an enjoyable visual treat for your users.
- Your website should provide a seamless experience whether via desktop, laptop, smartphone or tablet.
Want to revamp the design of your website? Building a new website for your business?
We are just a phone call away!