WHAT IS THE BEST TIME OF DAY TO ADVERTISE DURING RAMADAN?
This is a question that is asked quite frequently when discussing the strategy for our clients and to be honest, there’s no better time than all of the time!!
Here’s the method to my madness. Peoples’ routine during Ramadan is very scattered and unusual to any other typical day within the year due to the fasting timings. That means that you have different demographics searching online at varied times. Here are the two perspectives below:
Religious individuals who will be following Ramadan to it’s purpose:
I am very aware of the discipline and will power that is required during Ramadan. In fact, I admire those that sacrifice the everyday pleasures that we take for granted during this time. One thing that stands out is the sleeping patterns, those who I know are up most hours of the night while the rest of us are snoring away. This means that they are likely to be either browsing their social media accounts such as Instagram, Facebook or searching Google to find the best results for what they are looking for, so your business needs to be visible on these platforms in order to be seen.
Now let’s consider the EX-Pats who do not follow Ramadan:
As we know, during Ramadan working hours are limited. For example, I am scheduled to work from the office between 9-3pm (WFH as well of course 😉 so Ex-pats will be looking to take advantage of those freed up hours by looking for a range of activities. This could be pool days, lunch deals, staycations, the list can go on forever, so you need to ensure that your ads are live for most parts of the day as this is the period that they will be searching.
Furthermore, I hear time after time businesses saying that they are going to wait until after Ramadan to run their ads – which bewilders me! So, what does this mean for the businesses that are being proactive – it means that you get a huge edge over your sleeping competitors!
Let’s go back to the question in the title. The best time is all of the time. Have your ads running during the day and evening, take full advantage of the opportunity that is circulating in the market right now!
Don’t just take my word for this, if you haven’t allocated a budget for Ramadan before and ran a campaign, now is the time to do so. I can even offer a very attractive incentive for you to do so as we are running multiple promotions.
If you would like more insights into how we can market your business during Ramadan and the remainder of the year, feel free to reach out on my contact details below.
As always, thank you so much for taking the time to read this article, it really is appreciated.
Ramadan Kareem to you all.
I have been living in Dubai for almost 4 years now since making the big move from Kent in the United Kingdom. My career in the UAE started with USEO and is still ongoing to this day! I am extremely passionate about my role as a Digital Marketing Specialist and enjoy the responsibility that it brings. Along with my dedication to help USEO grow by bringing on the suitable clients for our agency, I take great pride in implementing results driven marketing strategies into our clients campaigns and watching them grow and reap the rewards!
Aside from work, I enjoy travelling and visiting all of the great places that Dubai has to offer. I genuinely believe that I live in one of the best regions in the world and I can only see it getting better from a business and personal perspective. If I can help businesses and individuals make their experience here even better along the way, then that would give me great satisfaction!
I am always happy to share my knowledge and expertise around Digital Marketing so if you would like to have a conversation about how we can help your business, then feel free to contact me on my contact details below.