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With Ramadan just around the corner, businesses need to be aware of how this their marketing tactics should change during this holy month. While prayer and reflection are at the forefront during Ramadan, there are still many opportunities that businesses can capitalize on through their Pay Per Click (PPC) campaigns.
Statistics suggest that during Ramadan, 41% of people in the UAE tend to spend more, and a whopping 83% of consumers are willing to experiment with new brands and products. This presents a significant opportunity for businesses to capture new customers and increase their revenue during the holy month.
In this blog post, we’ll review six tips you should consider when setting up or updating your PPC campaigns to better reach your target audience. So, if you’re ready to adjust your digital marketing strategy today and want to ensure maximum ROI while doing it right, read on!
Understanding who your audience is and tailoring your messages is essential. During Ramadan, families typically look to spend quality time together or indulge in special treats; focusing on ads that promote family activities or discounts on food products can be beneficial as a way to attract customers.
During Ramadan, people’s schedules change significantly; as such, businesses must consider the timing of their ads and when users are most likely to be online. For example, instead of running your PPC campaigns from 9 am – 5 pm during the weekdays, opt for a more flexible approach by running them in shifts throughout the day.
Ramadan is a spiritual month and an opportunity for businesses to promote content that resonates with customer values and beliefs. For example, Google ads that emphasize spirituality can be beneficial for engaging customers looking for spiritual guidance or motivation during this time of the year.
Mobile search presents a unique opportunity for brands to cater to consumer needs during the holy month. In fact, statistics from the past few years show that over 60% of total queries were made on mobile devices, which is around 5% higher than the average mobile share during other months. For this reason, it’s important to create campaigns optimized for mobile. This means optimizing your ads for smaller screens by ensuring they’re easy-to-read and visuals are eye-catching.
Discounts can be a great way to lure customers during Ramadan, especially if they’re looking for ways to get more bang for their buck. Consider coming up with special offers that are only available during this month and promote them through your PPC campaigns.
The best way to ensure success with PPC advertising campaigns is to monitor them closely. During Ramadan, you should closely monitor your campaigns to make any necessary adjustments quickly and effectively. Consider using tracking software such as Google Analytics or similar tools to accurately understand your campaigns’ performance over this period.
By following these six tips, businesses can make sure that their PPC campaigns are running smoothly and reaching the right audience during Ramadan. This is an excellent opportunity to celebrate this special month while also taking advantage of the unique opportunities it provides for businesses. With careful planning, businesses can use PPC campaigns to reach more customers and increase ROI. So, take advantage of these tips today and start optimizing your PPC campaigns for success during Ramadan!
United SEO is a digital marketing agency in Dubai offering PPC, SEO, Social Media, and other services. This Ramadan, we are excited to offer a special promotion that could help your business reach new heights. With our exclusive offer, businesses can receive AED 1,600 in FREE credit to spend on Google Ads. So don’t miss out on this opportunity to boost your online presence – connect with us today!