Hopping on the SEO Bandwagon
So, you’ve built a new website for your business – but what’s next?
In the previous blogs, we have tackled a variety of tactics to boost Search Engine Optimisation (SEO) efforts. But if you have just completed your business website and are still unsure if SEO is indeed worthwhile, here’s why you should DO it.
Creating a website that features your business and reflects your brand is one huge step toward making your mark in the online world, but the work does not stop there – you have to make your website “searchable” so people can find you. After all, what’s the use of having a website if nobody will see it?
Just Google It!
Picture this: It’s midnight and you’re craving double cheese pizza, or you forgot to drop by a cake shop for a birthday party the next day. What do you do? You Google it! Google is the first place everyone goes to if they need information about virtually anything, such as a cake shop that accepts deliveries for the next day. In fact, the search engine giant processes an average of more than 40,000 queries every second, or more than 3.5 billion searches every day!
As a business, it is one platform you should definitely use to your advantage – and that is where SEO comes in. It enables Google to locate your website and rank it according to the keywords you are targeting. If someone needs urgent plumbing services, they will search for “emergency plumbing Dubai” and Google will give them a list of local businesses. If you’re one of those local businesses, SEO can make your website appear on top of Google’s search engine results pages (SERP), giving you priority over the competition. And who doesn’t want to be the first choice, right?
SEO in a nutshell
Developing a sound SEO strategy involves analysis, research, and understanding the nature of your website. You can do this the right way by enlisting the help of experts who will understand your business, products, and services, as well as the inner machinations of your website. Each website is uniquely developed, which means it will have a different history of onsite work. As it is different from others, it might also necessitate formulating a unique strategy to overcome onsite issues.
Most people compare their website and its performance with others, believing their results should be on par with others. However, every website has its own unique backlink profile, and the strategy for the on-page of a website can be completely different from the strategy for the backlink profile.
When choosing your target keywords, consider the type of customers you are aiming for. Each business is unique so the approach for selecting keywords would differ. For example, businesses like online stores need to target keywords that cover their key products, whereas some businesses will want to focus on a certain area or location. Others may even want to cover customers on a national level.
Over time, you will need to improve the cluster of keywords you have chosen. Google will rank your site as it gains credibility and authority, which will be supplemented by your robust on-page and off-page strategies.
SEO is a long-term process that produces long-term results. Once you land on page one of the search results, you need to maintain this position and further boost the visibility of your website by amplifying your on-page strategy. Off-page strategies like link acquisition, on the other hand, increase the authority of your website, and fresh, relevant content engage your customers and show to Google that your website IS your business.
In doing SEO, it is important to remember that there is no “one size fits all” solution. To get the best possible results, speak to experts like USEO and learn the optimal ways to make your website Google-friendly.