Search Engine Optimization

The Impact Of Online Customer Reviews On Your Business

5 minutes read

Word of mouth is a very powerful social construct. It is a widely accepted form of information sharing because it is considered an unbiased channel where people can get a truthful evaluation about a subject matter. As the digital landscape continues to adopt constructs of society into the virtual marketplace, it has created platforms for people to share their opinions online – enter online reviews.

There are countless review sites online catering to specific niches, from service providers and products to restaurants and films. But how exactly do they impact business?

Purchasing decisions are influenced by online customer reviews

A survey by Dimensional Research indicates approximately 9 out or 10 people who read online reviews admit that positive online reviews influence their buying decisions. Furthermore, online reviews are believed to affect search engine rankings significantly. As such, it is important to incorporate online reviews in your overall online marketing strategy.

What do the stats say?

The survey, which involved 1,046 participants, indicated that customer purchasing decisions are affected by positive and negative online reviews. Essentially, consumers use reviews as a barometer to gauge which options to consider and from which choices to steer away. Furthermore, 58 per cent of the respondents admitted that they are more likely to share their experiences today as compared to five years ago, especially with the emergence of social networking platforms and review websites.

More than their actual impact on the grassroots consumer level, however, online reviews also have a significant effect on your online reputation. When people find your business a reputable source of quality consumer products or services, they are more likely to recommend you to others. In this aspect, it is important to engage with your consumer market online through dedicated quality customer service.

Conversing with your customers online, to either address a query or action a negative review, can help immensely in establishing your responsiveness towards customer concerns, which can have a direct impact on your business.

Incorporate an intelligent and reactive strategy for online reviews

While SEO is about bringing your business out in the open, customer reviews can prevent customers from availing your products or services, negating the positive effect of your SEO campaign. As such, it is important to dedicate resources to responding and addressing online reviews.  Hubspot offers an extensive list of go-to online review sites for customers who want to share and read experiences. The list includes the staple review platforms such as Yelp, TripAdvisor, Facebook Ratings & Reviews, ConsumerReports, and of course, Google My Business.

Find out which platform is most appropriate for your business based on where your market is found online and where you can generate the most positive customer awareness.  Create a strategy for responding to customer reviews on these select platforms, and implement this actively, on a regular basis. This will augment your online marketing campaign, and create a positive brand image with customer service at its core.

If you want to know more about managing online reputation, or you are looking for experts who can help you with yours, get in touch with the experts at United SEO. Our consultants can provide you extensive guidance and service that is superior in the region.Facebook

Author: Nifraz Nazar

worth a read!

you may also like

See all blogs
5 min read Repurposing Content: USEO Blog
Repurposing Content: How To Extend The Lifespan Of Your Marketing Assets YOUR SUCCESS?

In the fast-paced world of digital marketing, where trends change at the blink of an eye, creating a constant stream of fresh and engaging content can be daunting. Fortunately, there's a powerful stra...

Read More
5 min read Step-by-step Guide to Local Search Success
The Local Seo Playbook: Step-By-Step Guide To Local Search Success YOUR SUCCESS?

In today’s digital age, local search engine optimization (SEO) has become a critical strategy for businesses to improve their online visibility and attract local customers. With the rise of mobi...

Read More
5 min read Google analytics GA4
Are You Ready To Transition To Ga4? Understanding The Next Generation Of Google Analytics YOUR SUCCESS?

Effective July 1 of this year, the existing version of Google Analytics will cease tracking your website data. To ensure uninterrupted tracking and analysis of your website’s performance, all bu...

Read More
5 min read Seamless Event Middle East 2023
Mastering Local SEO - A Step-by-Step Guide to Dominate Local Search YOUR SUCCESS?

Participating in the Seamless Middle East event held at the esteemed Dubai World Trade Centre on 23-24th May 2023 was an exhilarating experience for our team at United SEO. As a leading digital m...

Read More

Subscribe with email

stay updated with new blogs

We eat, breathe, and sleep SEO. While that makes us pretty dull company at parties, it means we’ve got the goods needed to take your website to the top. To learn more about how SEO can boost your business, drop us a line today on +971 4 442 6518, or email us at We can then arrange a free 30-minute consultation, filled with coffee, cakes, and a large dollop of SEO enthusiasm.

USEO Whatsapp