Search Engine Optimization

How To Make Your Mark In Dubai Using Seo – Part 1

5 minutes read

Dubai is the largest and most populated city in the United Arab Emirates (UAE), and generates a tremendous amount of capital. It is a city of luxury, opulence and billionaires. Many businesses are looking to tap into this huge market – however for many the prospect is a little, well, foreign. Thankfully, helping your company do well is not too far removed from anywhere else in the world. There are some nuances to this great city, as well as how to best market yourself and your business there. This guide hopes to help you forge a path of success with your business in Dubai using Search Engine Optimisation (SEO). So, if you are looking to expand into Dubai, this guide is for you.

SEO and Dubai

The concept of SEO is relatively new to Dubai, however it has gained traction rather fast. Especially when compared to other cities in the UAE, Dubai has adapted quickly to technology and SEO as a whole. This is thanks, in part, to the large volume of Indian technological influence found in the region. SEO is huge in India and it seems to have made its way over to Dubai. It is already a very modern, tech-savvy city, so it makes perfect sense that SEO is employed regularly.

Although Dubai is eager to adopt these tech advances, many people still misunderstand how to best tackle SEO. Many  ‘specialists’ still use black hat tactics, which will ultimately become obsolete as Google updates their search algorithms. This leaves a great deal of room for businesses that truly understand SEO to step in and take the helm.

Is SEO In Dubai Worth It For You?

It can take a lot of effort to effectively employ SEO tactics for your Dubai business, even in your home country. Firstly, is it going to be worthwhile for you to optimize your site to work well in Dubai? If so, then you will need to work out a few things about your business’s relationship with the city. Do you have a large audience for your services or product that is based in this region? Are you able to sell your products or services there? Do you have any presence, branding or ability to migrate your services?

Part two of this post will look at what search engines are most commonly used in Dubai and the languages used there.

Author: Nifraz Nazar

worth a read!

you may also like

See all blogs
5 min read Repurposing Content: USEO Blog
Repurposing Content: How To Extend The Lifespan Of Your Marketing Assets YOUR SUCCESS?

In the fast-paced world of digital marketing, where trends change at the blink of an eye, creating a constant stream of fresh and engaging content can be daunting. Fortunately, there's a powerful stra...

Read More
5 min read Step-by-step Guide to Local Search Success
The Local Seo Playbook: Step-By-Step Guide To Local Search Success YOUR SUCCESS?

In today’s digital age, local search engine optimization (SEO) has become a critical strategy for businesses to improve their online visibility and attract local customers. With the rise of mobi...

Read More
5 min read Google analytics GA4
Are You Ready To Transition To Ga4? Understanding The Next Generation Of Google Analytics YOUR SUCCESS?

Effective July 1 of this year, the existing version of Google Analytics will cease tracking your website data. To ensure uninterrupted tracking and analysis of your website’s performance, all bu...

Read More
5 min read Seamless Event Middle East 2023
Mastering Local SEO - A Step-by-Step Guide to Dominate Local Search YOUR SUCCESS?

Participating in the Seamless Middle East event held at the esteemed Dubai World Trade Centre on 23-24th May 2023 was an exhilarating experience for our team at United SEO. As a leading digital m...

Read More

Subscribe with email

stay updated with new blogs

We eat, breathe, and sleep SEO. While that makes us pretty dull company at parties, it means we’ve got the goods needed to take your website to the top. To learn more about how SEO can boost your business, drop us a line today on +971 4 442 6518, or email us at We can then arrange a free 30-minute consultation, filled with coffee, cakes, and a large dollop of SEO enthusiasm.

USEO Whatsapp