SEO is a marketing concept which has revolutionized our ability to market our products and services to the largest possible audience. There was a time, which a lot of us can still identify with, where your biggest marketing nightmare was figuring out which glossy art magazine had the best and most demographically advantageous distribution and circulation for your business. Now, one of the most successful, cost effective, and proactive methods is what we now know as digital optimization or SEO – Search Engine Optimization It is a marketing discipline that is used in Dubai widely, one that focuses on nurturing visibility with search engine results, driving your targeted traffic to your site/s.

Search engines will recognize your unique, organic, and authoritative site content, engaging readers to link back to your specific web pages. Creating good content inevitable becomes shared with other platforms such as Twitter and blog feeds and these authority signals become noticed by Google and other search engines.

There are essentially three things to keep in mind to achieve the best result:

  1. Make your content, interesting by using cleaver words and phrases for people who are directly engaging in your market.
  2. Keep it simple – make it as easy as possible for people to link and share it.
  3. Keep it going. Content can easily become stale if you do not continue to post and publish good informative material.

The most important point is that you have content which is polished quality rather than just quantity. If you have fantastic quality content, links will be organically generated naturally, thus securing you consistent top positions on search engines.

Who are the main search engines?

The main players in the game are Google, Bing, and Yahoo! People in Dubai, and across the globe, use these search engines to find you as they provide the pathway to your goods or services. If you can’t be found on a search engine you will be missing out on a huge database of enquires and opportunities to drive this traffic to your site.

Internet users generally do not click through a series of pages to find relevant search results, so the ranking where your site appears is crucial to direct more traffic to your site. Search engines are continually working to improve their ability to crawl deeper into web content and find the best results for users, like those in Dubai. They literally crawl, index, process, calculate relevancy, and retrieve. They use software called spider, crawler, or in Googles case – Googlebot, which follows links from page to page, crucially indexing content along the way.

What are the main differences between the search engines?

In simple terms, if you compare Yahoo! with Bing, you will find that on-page keywords are paramount, whereas with Google, it’s all about links.  The platform remembers older pages far better than Yahoo! – who have no particular preference for historic sites or domains, which means it may take more time for your site to appear in Google rather than Yahoo!FacebookTwitter