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When optimizing your website you should have two-pronged goals: to generate search engine traffic so your website lands higher in the search rankings, and to satisfy your customers and site visitors with good value in terms of content.
To make your website content SEO-friendly, the key elements are keyword research, keyword optimization, content organization and content promotion.
Creating web content
Whichever type of content you want to create, SEO in Dubai has several recommendations in order to have great content that’s entertaining and engaging, which is expected to lead to conversions and making the content accessible to a larger audience. While it is expected that your dynamic and well-written content should have plenty of valuable information, it will be more effective if it’s optimized to help achieve a high SEO ranking.
Elements of a good article
A marketer should be a storyteller, imparting your brand’s story through various mediums and tailored to different types of audiences. Here are some ideas to make your article or content captivating:
- Inject power into your articles with relatable and concrete examples. If possible, find connections with pop culture or news so there will be a frame of reference for your readers. Make sure to add popular keywords into your content in such a way that the placement will look organic. Use major keywords in your title and subtitles.
- Give a unique voice to your product. You can be quirky or funny. Make sure that you adhere to industry standards and find the right voice suitable for your brand. The more human you make your brand sound, the more appealing and engaging it will be to your target audience, which will ultimately lead to product purchase. If your content is for a general audience, avoid jargons. Present technical or difficult materials into something that will be easy to understand. Do away with fluff and stay within the topic.
- Include images in your web content. Images attract attention and also break up text dynamically. Make sure that search engines can understand the purpose of the image by adding alt text to it. Alt texts (alternate text) are helpful especially when the images on your web page cannot be found or displayed.
If you follow these guidelines, you’ll have a great chance of achieving higher SEO ranking soon. It also builds up your reputation as a provider of quality content, which will bring in more readers and visitors to your site.Facebook