Search Engine Optimization

Rankbrain: Leveraging The Third Most Important Google Signal

5 minutes read

According to Google, there are more than 200 major ranking signals used to evaluate the quality of websites. Algorithms such as Panda and Penguin are implemented on a wide scale to drive improvement in the quality of results Google provides to the billions queries it handles every day.

Google Panda was implemented to improve the onsite content quality of websites, discouraging spammy, low-quality content, and encouraging the production and use of fresh, high quality, original content. Google Penguin, on the other hand, was deployed to curb unethical linking tactics, particularly link buying and link farming.

Rankbrain is one such algorithm, although it works differently from the other ranking signals. Rankbrain is a machine-learning artificial intelligence that is developed to enhance the search engine’s understanding of first-time search queries. Per Google, this query type accounts for approximately 15 per cent of searches on a daily basis. Through RankBrain, irrelevant web pages are purged from search results, replaced by web pages with high quality, fresh, content relevant to the user query.

Given its importance within the search mechanism of Google, it is important for businesses and organisations to understand how to leverage Rankbrain in their overall online visibility strategy. In this blog, we try to discuss the ways in which you can incorporate this ranking signal into your marketing plan.

Create blogs that cover multiple interest points within your target niche, include multiple keywords

When creating blogs for your business or organisation, try a multi-pronged approach and cover a range of related topics instead of focussing on just one. This allows you to provide answers to multiple potential search queries, thus expanding the reach of web page. To this end, try incorporating multiple related keywords and phrases into your content as well, particularly in the blog post title and the sub headings.

To ensure that you target the most related keywords, try searching your main keyphrase on Google. Scroll down to the bottom of the first page, and you will see related searches to your main keyphrase. Use this information to create a comprehensive content strategy for your blog. Finally, remember to avoid stuffing the content with keywords and phrases. Organic integration is key, so make sure your content is targeted to cater to the main end user – never forget readability.

Measure content performance

Set aside the rankings of your website for now, and try analysing the performance of your content – is your content answering the questions of users? Are your digital assets getting interaction on social media? How much traction are you getting from your socially distributed assets? Are you converting leads, or are people leaving you emptyhanded? Closely analyse these technical factors, as these will indicate the value of your content to your audience.

Boost your click-through rates through remarketing and social advertising

Build your visibility and branding by remarketing through social media and the Google Display Network. Remarketing allows you to reach out to people who have already taken specific actions that indicate interest in your brand. This increases conversion rates significantly. It also makes you more visible, and visibility can lead to trust over time, which means translates to higher click-through rate potential.

In the end, creating a strategy for leveraging RankBrain should focus on creating a better user experience for the users. Tactics and techniques that aim to game the system always end up getting beat by Google. As such, instead of trying to outdo the system, just try to provide the best kind of service to your audience, and you will slowly but surely rise your way to the top.Facebook

Author: Nifraz Nazar

worth a read!

you may also like

See all blogs
5 min read Repurposing Content: USEO Blog
Repurposing Content: How To Extend The Lifespan Of Your Marketing Assets YOUR SUCCESS?

In the fast-paced world of digital marketing, where trends change at the blink of an eye, creating a constant stream of fresh and engaging content can be daunting. Fortunately, there's a powerful stra...

Read More
5 min read Step-by-step Guide to Local Search Success
The Local Seo Playbook: Step-By-Step Guide To Local Search Success YOUR SUCCESS?

In today’s digital age, local search engine optimization (SEO) has become a critical strategy for businesses to improve their online visibility and attract local customers. With the rise of mobi...

Read More
5 min read Google analytics GA4
Are You Ready To Transition To Ga4? Understanding The Next Generation Of Google Analytics YOUR SUCCESS?

Effective July 1 of this year, the existing version of Google Analytics will cease tracking your website data. To ensure uninterrupted tracking and analysis of your website’s performance, all bu...

Read More
5 min read Seamless Event Middle East 2023
Mastering Local SEO - A Step-by-Step Guide to Dominate Local Search YOUR SUCCESS?

Participating in the Seamless Middle East event held at the esteemed Dubai World Trade Centre on 23-24th May 2023 was an exhilarating experience for our team at United SEO. As a leading digital m...

Read More

Subscribe with email

stay updated with new blogs

We eat, breathe, and sleep SEO. While that makes us pretty dull company at parties, it means we’ve got the goods needed to take your website to the top. To learn more about how SEO can boost your business, drop us a line today on +971 4 442 6518, or email us at We can then arrange a free 30-minute consultation, filled with coffee, cakes, and a large dollop of SEO enthusiasm.

USEO Whatsapp