Digital Marketing

How To Generate More Unique Leads On Your Website

5 minutes read

Every website owner or admin knows that optimising your pages to generate leads and sales is one of the pillars of online marketing. Building a website that looks great and generates unique leads efficiently is easier said than done however. Marketing on the internet is not an exact science as different audiences respond to content and media in disparate ways.

However, there are certain practices that site owners can apply to their marketing efforts that can help to generate more unique leads; below are some proven lead generation techniques to try:

Find out your Current Lead Generation Benchmarks

The first step in working towards a website that is more efficient at converting visitors into leads begins with an assessment of your current lead generation efforts. Establishing a benchmark of your current state of unique lead generation not only allows you to track and compare your progress, but also helps you to see the areas that require more attention.

Fine-Tune Your Lead Generation Process

Fine-tuning your website’s lead generation involves optimising your landing pages first for your target keywords, then in turning the resulting visitors into leads as well. The best way to do this is by continually testing your pages conversion rates through A/B testing and fine-tuning the following:

  • Landing page keywords
  • Your calls to action
  • Thank you pages and messages

Follow Up on your Leads

Once you have successfully started generating leads through your website it is important to continue nurturing those contacts to keep your brand fresh in their minds. Converting leads into customers is no easy task but it is possible with the right methods and application.

Test your Methods Constantly

As mentioned above with regards fine-tuning each step of the lead generation process, a key component creating a highly converting website is constant testing. By constantly testing your marketing methods and landing pages then tweaking your site to adapt, you’ll soon discover what works and what doesn’t with your regular and prospective audience.

Let the experts do it!

Running a successful website and giving your clients or customers a great experience when they deal with you is hard enough without having to keep up with the ever-changing trends in online marketing. Professional digital marketing agencies such as can work closely with you to help you achieve your marketing goals and conversion rates thanks to their experience and knowledge.

Building a successful websites that not only attracts a large number of visitors but also converts them into solid leads is no easy task but by starting with the tips above webmasters will be starting on a firm foundation.

Author: Nifraz Nazar

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