Digital Marketing

How Digital Marketing Is Now Going Beyond The Traditional

5 minutes read

As technology becomes more and more portable and users are taking it with them, digital marketing has started to follow suit. The increased portability has meant that people are accessing and using online material and content even more than before. The increased interaction of users with online content has meant that consumers have started to organize the wealth of information available to ensure that others are only receiving the most important pieces.

People can share resources with each other either through email, social media or in person. This has led to the advent of viral marketing. Viral marketing is where marketing material becomes incredibly popular with viewers, who come to believe that material is worth sharing. In a sense, for digital marketing to work in the modern world, marketers are having to consider consumers as marketers themselves.

The problem for many modern digital marketers

Marketers are increasingly having to consider if the content they produce will have a similar effect. Will the content appeal to more than just a consumer’s desire to consume? Now, marketing campaigns need much more interaction than before. An article at McKinsey & Company highlights how consumers make use of more advanced technology to fast forward past adverts when they are watching TV shows either online or on the television itself. If advertising is unable to engage audiences for extended periods of time, those audiences will simply skip or avoid them.

The solution for many modern digital marketers

The most obvious solution to this is making sure that marketers are producing quality content which consumers find interesting and engaging. In a digital marketing survey of over 1,100 marketers from around the world, it was found that 52{7763190c2940bc922582f128c4646ce172bb5ab5f2af15fda6a3585effc19535} of marketers are trying to ensure they increase their knowledge of “customers’ needs, wants and attitudes”.

It has been suggested that “Marketing is going to become a much more science-driven activity”. This means an increased focus on ‘big data’ and research by companies and businesses. However, finding what works and what doesn’t is sometimes an expensive and long-term plan. Businesses have to invest in long-term marketing campaigns which are easily adaptable to market changes.

If companies want to ensure they manage to have maximum research with their campaigns, they need to make sure to use this data so that people will want to market their product. Not because of a sense of personal gain, but because of a belief and a sense of “belonging” to that product.

Author: Nifraz Nazar

worth a read!

you may also like

See all blogs
5 min read Repurposing Content: USEO Blog
Repurposing Content: How To Extend The Lifespan Of Your Marketing Assets YOUR SUCCESS?

In the fast-paced world of digital marketing, where trends change at the blink of an eye, creating a constant stream of fresh and engaging content can be daunting. Fortunately, there's a powerful stra...

Read More
5 min read Step-by-step Guide to Local Search Success
The Local Seo Playbook: Step-By-Step Guide To Local Search Success YOUR SUCCESS?

In today’s digital age, local search engine optimization (SEO) has become a critical strategy for businesses to improve their online visibility and attract local customers. With the rise of mobi...

Read More
5 min read Google analytics GA4
Are You Ready To Transition To Ga4? Understanding The Next Generation Of Google Analytics YOUR SUCCESS?

Effective July 1 of this year, the existing version of Google Analytics will cease tracking your website data. To ensure uninterrupted tracking and analysis of your website’s performance, all bu...

Read More
5 min read Seamless Event Middle East 2023
Mastering Local SEO - A Step-by-Step Guide to Dominate Local Search YOUR SUCCESS?

Participating in the Seamless Middle East event held at the esteemed Dubai World Trade Centre on 23-24th May 2023 was an exhilarating experience for our team at United SEO. As a leading digital m...

Read More

Subscribe with email

stay updated with new blogs

We eat, breathe, and sleep SEO. While that makes us pretty dull company at parties, it means we’ve got the goods needed to take your website to the top. To learn more about how SEO can boost your business, drop us a line today on +971 4 442 6518, or email us at We can then arrange a free 30-minute consultation, filled with coffee, cakes, and a large dollop of SEO enthusiasm.

USEO Whatsapp