Search Engine Optimization

9 Backlink Analysis Tools You Should Use

5 minutes read

Backlink analysis tools are a simple and effective way to boost search engine rankings and enhance link popularity. Some tools are user-friendly, while others require technical knowledge. Here, we will feature some of the best tools available out there that you can use, in addition to the Google Search Console.

SEO Spyglass

The focus of SEO Spyglass is backlink analysis and research. It has two versions: free and paid. SEO Spyglass can let your search up to 50,000 backlinks for a targeted site via multiple search engines. It can also gather and show you data on the number of links coming from forums and blogs, as well as the exact age of a webpage.

Raven Tools

Raven Tools is specifically designed to have the best keyword research and link building tools available in one platform. It is highly recommended for managing PPC campaigns, social media accounts, and SEO activities.


Like with most tools out there, Ahrefs is well capable of analysing and monitoring backlinks to specific sites. Its edge over other platforms, however, is its sophisticated design and numerous features. It is extremely useful for keyword research and content development.


One of the best link building tools that webmasters can use, Majestic SEO is equipped with functions that can also be used for online PR and marketing. Though largely similar to Ahrefs, many SEO experts consider Ahrefs to be the better platform.

SEOMoz/Open Site Explorer

SEOMoz is the SEO firm behind the development of Open Site Explorer, one of the many SEO tools they have made available to their clients. Open Site Explorer is a link analysis tool that is quite similar to Google Linkscape. You can use it to survey all the web pages indexed by search engines.

Link Diagnosis

Currently one of the most popular tools available, Link Diagnosis uses Yahoo! to find links pointing to a particular site. It is also capable of filtering duplicate and low quality webpages.

Backlink Watch

Backlink Watch is a free tool powered by Yahoo! It lets you monitor the progress and effectiveness of the total number of your backlinks. With this tool, you can see the exact anchor text and information related to link value. Backlink Watch is an established and recommended tool that allows you to organise your link building campaign more efficiently and effectively.


This tool allows you to analyse the active backlinks of any website for free. It can help you save on time as you do not have to sort any outdated data.


The SEMrush tool can examine backlinks for both your website and for your competitor sites. It is more advanced than the tools that have been mentioned here, as it enables users to locate the keywords of any website, as well as identify what that website uses to haul in online traffic.Facebook

Author: Nifraz Nazar

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