Archive for the ‘ Uncategorized ’ Category

The Importance of Digital Marketing within the Real Estate Sector in Dubai

Thursday, September 30th, 2021

Are you a real estate agency in Dubai? Do you want to get ahead of your competition on every digital platform? Then, this article is for you.

Real estate agencies in Dubai are starting to realize the importance of digital marketing. And, if you don’t, you’d be missing out on huge growth potential.

In this article, we’ll talk about:

  • The importance and benefits of digital marketing within the real estate sector in Dubai
  • How you can leverage digital marketing to stand out from your competition

Let’s get started.

The Importance of Digital Marketing in Dubai Real Estate

Consumer behavior has changed a lot in the last decade or so. People now prefer to explore the online world before buying Digitial Marketing Real Estate Dubaianything.

This is also true for someone looking to buy, sell, or rent out a house. As this is an important decision, you need to build trust and credibility with your prospects, and digital marketing can help you do that.

Let’s talk about why should you invest in digital marketing services to grow your real estate business in Dubai.

Builds Your Brand

Converting your real estate business into a brand is important because branding helps you position yourself as an authority.

And, as the competition in this industry rises by the day, branding can help you stand out from the crowd. This eventually means more trust and eventually, more conversions.

Maximizes Your Reach

Data suggests that social platforms are projected to reach a user base of 4.41 billion by 2025. The current number is more than 3.6 billion.

So, social media marketing can help you get in touch with a lot of prospects and build a community that trusts your brand.

Brings Quick Results

Most digital marketing strategies take time to show results, but you can achieve quick results with pay-per-click marketing.

For instance, in Google ads, advertisers compete for a particular keyword against each other. The winner gets the top spot on the first Google results page.

Other than your bid amount, your ad’s quality score and relevance help Google decide the winner.

Targets the Right Audience

Digital Marketing Real EstateDigital marketing also helps you get in front of a highly targeted audience.

For instance, in search engine optimization, you try to rank for terms like “Real estate agents in Dubai”.

And, once your website or landing page ranks on the first page, you start getting new clients on autopilot.

Or, you can put your business in front of potential clients using the power of Facebook ads.

 

Helps You Generate New Real Estate Leads

You can use a variety of digital marketing strategies to generate hot new leads for your real estate business in Dubai.

This can include:

  • Facebook lead generation ads
  • Search engine optimization of landing pages
  • Using personalized email campaigns to keep the leads hot
  • And, more

Final Thoughts

Digital marketing has never been this important for a real estate business in Dubai. More and more people are now relying on internet research for buying and selling decisions.

As a real estate business, you can use digital marketing to get in front of those prospects. You can do this by:

  • Pulling in the right people by implementing inbound marketing strategies
  • Or, putting your business in front of the prospects that need your help by implementing outbound strategies

But, implementing the right digital marketing strategies can be a tricky thing. Fortunately, we can help! Let’s talk about how we can help your business thrive in this competitive arena. Get in touch now!

 

3 Too-Hard-to-Overlook Digital Marketing Trends Right Now

Tuesday, September 28th, 2021

“Digital transformation is an exciting journey without an end. But – it does have a beginning. And the time to act is now. Together, all of us need to zero in on the customers’ business needs and put digital innovation to work – allowing them to solve their problems in their real-world much efficiently.”
– Yan Lida

Data fetched from DataReportal’s “Digital 2021: The United Arab Emirates” indicates that:

  • Over 59.5% of Dubai’s population has access to the internet, a 7.3% rise when compared with last year’s report.
  • More than 4.2 million people are active social media users – that’s a gigantic 13.2% spike.

With an ever-increasing number of people spending a majority of their time using the internet, businesses are now finding it extremely hard to overlook the need to establish a strong online presence.

According to Statista, the worldwide digital transformation spending will reportedly cross the $2.39 trillion mark by 2024.

And with Covid-19 having been acting as a catalyst, about 87% of C-level executives have reported that digitalization is one of their top priorities.

But in the world of rapid technological advancements, if you want to break through the noise and implement a conversion-focused digital marketing strategy, you need to keep yourself updated with the latest trends. At the same time, you need to capitalize on them to establish a strong online presence.

With Expo 2020 nearing us, it’s too hard for us not to talk about the three of the hottest online marketing trends that will flourish in 2022.

Let’s dive straight into them.

3 Digital Marketing Trends Expected to Flourish in 2022

Here’s what our list looks like:

  • The Rise of User-Generated Content
  • Mobile-First Marketing Takes Over
  • Preparing for the Privacy-First Web

Let’s touch down on each of these trends one at a time.

The Rise of User-Generated Content

Millennials trust user-generated content 50% more than the one produced by brands. On top of this, over 70% of consumers take into consideration user-generated reviews and ratings prior to making their purchasing decisions.

Not familiar with what user-generated content is?

It’s any form of content – from written reviews to photos to videos – published by your consumers or users (who are not official representatives of your business) in relation to your brand.

Ads based on UGC are subject to 4x higher click-through rates and, at the same time – 50% drop in CPC when compared to average ads.

One of the most brilliant examples of a brand harnessing the full force of User-Generated Content is GoPro.

GoPro already knows that its best promoters are and will always be its customers. That’s the reason the brand has delegated its marketing efforts into the hands of its customers – as GoPro consistently creates contests, campaigns, and challenges to encourage its consumers to produce and share user-generated content.

Digital Marketing Trends Right Now

 

Mobile-First Marketing Takes Over

In Q1 2021, mobile traffic accounted for about 54.8% of the global website traffic.

More than 5.22 million people in the UAE are unique smartphone users, a 1.3% rise in the last one year.

With more and more people consuming content and exploring the internet on their smartphones or tablets, mobile friendliness is something businesses can’t afford to overlook anymore.

By mobile-first marketing, I am not asking you to roll out your own Android or iOS application. Yes – you can do that, and the benefits of launching your own mobile application are endless – but that’s a business decision.

Instead, where your primary focus should be on is delivering a stellar user experience to mobile visitors at different stages of their buyers’ journeys. Work closely with your website designers and developers to build a mobile-friendly website that delivers a great user experience to your website visitors.

In fact, Google takes into consideration mobile-friendliness as one of the most important ranking signals. This means if you don’t focus on ensuring a mobile-friendly responsive website design, the chances of your website ranking at the top of the SERPs will be slim.

Preparing for the Privacy-First Web

Announced in August 2019, Google’s big move focused on building a privacy-first web has shaken the advertising community like nothing we’ve ever seen before.

That being said, the demise of third-party cookies is inevitable.

With Google planning to phase out third-party cookies, advertisers will find it tough to deliver highly personalized ads, land targeted ads, and craft conversion-focused digital advertising campaigns.

But with third-party cookies phasing out, people will have more control over their data and won’t have to worry about their online activity being monitored by the tech giants all the time.

While the third-party cookie phaseout has been delayed until 2023, we’ll see advertisers solely relying on third-party data tap into other options like first-party cookies and different personalization-based triggers.

Incorporate These Trends into Your Marketing Strategy Today!

The world of digital marketing is ever-changing.

At one point in time, the use of third-party data was one of the hottest trends in the marketing industry. But now, as we mentioned above, third-party cookies are soon turning obsolete.

Hence, it’s important for businesses and marketers to keep themselves updated with the latest trends and capitalize on them. That’s the only way you’ll be able to stand out and break through the noise.

With Dubai Expo 2020 upon us, we’re excited to gain more insights into the industry-related topics and understand what’s next.

And we would love nothing more than to see you there.

How Should Digital Marketing Agencies Respond To Google Updates

Wednesday, April 28th, 2021

How should digital marketers respond to Google algorithm updates?

Marketing trends in today’s world seem to change overnight. New tools and technologies emerge with every changing moment. Thus, Google has to regularly modify how to treat rankings, links, and content, especially because of these rapid changes.

What are Google algorithm updates?

The goal of Google algorithm updates is to provide the best user experience by helping users find the right information as quickly as possible.

Google updates its algorithm on a regular basis, and each time an update is introduced, it re-evaluates the SERP of websites based on expertise, authoritativeness and trustworthiness. The search engine handles almost 40,000 searches every second and even the smallest changes to their algorithms can have a huge impact, negative or positive, on any given site.

How to respond to Google algorithm updates?

First of all, when you, being a digital marketer, hear about a new Google algorithm update and your client’s site ranking and traffic gets negatively impacted, do not panic. Although today’s algorithms are focused on countering higher-level black hat practices, and quick fixes to boost ranking immediately are not easy, take your time to research well and determine the best approach. Consider the industries that have particularly been hit by the latest update, and figure out which of your clients have been impacted by it.

Once you are done with the research and gathering of information, a plan should be developed to alter the post-algorithm website and bring about changes gradually. Changes shouldn’t be made all at once – when you change a single element at a time, ranking and traffic can be closely monitored to understand if the changes are working. If desired improvements are not seen, there is always room for modifications.

Work alongside your tech team to develop a plan of action that can set your client’s site back on the road to success. You should also continue to create high quality, user-friendly content. Moreover, having updated information on your site makes it more relevant in the visitor’s eyes, and that may contribute heavily towards its rankings. Whatever you do, do not opt for quick fixes – think long-term and ensure that your client is updated regularly.

Google algorithm update is a system of rewarding websites with higher ranking – websites that show expertise, authoritativeness and trustworthiness as mentioned above. Figure out where your client’s site is lacking and strategize how to fix it up.

WHAT IS THE BEST TIME OF DAY TO ADVERTISE DURING RAMADAN?

Monday, April 19th, 2021

This is a question that is asked quite frequently when discussing the strategy for our clients and to be honest, there’s no better time than all of the time!!

Here’s the method to my madness. Peoples’ routine during Ramadan is very scattered and unusual to any other typical day within the year due to the fasting timings. That means that you have different demographics searching online at varied times. Here are the two perspectives below:

Religious individuals who will be following Ramadan to it’s purpose:

I am very aware of the discipline and will power that is required during Ramadan. In fact, I admire those that sacrifice the everyday pleasures that we take for granted during this time. One thing that stands out is the sleeping patterns, those who I know are up most hours of the night while the rest of us are snoring away. This means that they are likely to be either browsing their social media accounts such as Instagram, Facebook or searching Google to find the best results for what they are looking for, so your business needs to be visible on these platforms in order to be seen.

Now let’s consider the EX-Pats who do not follow Ramadan:

As we know, during Ramadan working hours are limited. For example, I am scheduled to work from the office between 9-3pm (WFH as well of course 😉 so Ex-pats will be looking to take advantage of those freed up hours by looking for a range of activities. This could be pool days, lunch deals, staycations, the list can go on forever, so you need to ensure that your ads are live for most parts of the day as this is the period that they will be searching.

Furthermore, I hear time after time businesses saying that they are going to wait until after Ramadan to run their ads – which bewilders me! So, what does this mean for the businesses that are being proactive – it means that you get a huge edge over your sleeping competitors!

Let’s go back to the question in the title. The best time is all of the time. Have your ads running during the day and evening, take full advantage of the opportunity that is circulating in the market right now!

Don’t just take my word for this, if you haven’t allocated a budget for Ramadan before and ran a campaign, now is the time to do so. I can even offer a very attractive incentive for you to do so as we are running multiple promotions.

If you would like more insights into how we can market your business during Ramadan and the remainder of the year, feel free to reach out on my contact details below.

As always, thank you so much for taking the time to read this article, it really is appreciated.

Ramadan Kareem to you all.

My Bio

I have been living in Dubai for almost 4 years now since making the big move from Kent in the United Kingdom. My career in the UAE started with USEO and is still ongoing to this day! I am extremely passionate about my role as a Digital Marketing Specialist and enjoy the responsibility that it brings. Along with my dedication to help USEO grow by bringing on the suitable clients for our agency, I take great pride in implementing results driven marketing strategies into our clients campaigns and watching them grow and reap the rewards!

Aside from work, I enjoy travelling and visiting all of the great places that Dubai has to offer. I genuinely believe that I live in one of the best regions in the world and I can only see it getting better from a business and personal perspective. If I can help businesses and individuals make their experience here even better along the way, then that would give me great satisfaction!

I am always happy to share my knowledge and expertise around Digital Marketing so if you would like to have a conversation about how we can help your business, then feel free to contact me on my contact details below.

Dean.thornton@useo.ae
+971(0)58 811 8778
Instagram: deanthornton_useo
Linkedin: Dean Thornton

WHAT LESSONS DID RAMADAN 2020 TEACH US TO APPLY IN 2021

Thursday, April 15th, 2021

Last years’ Ramadan seems like a blur for me, there was so much going on during that period with the pandemic that I can’t actually think back to particular moments during Ramadan 2020. I’m not downplaying the importance or significance of Ramadan, I am aware of how important it is to people of religion however Covid-19 really did cast a grey cloud over the sunny skies of the UAE.

If we look at Ramadan 2020 from a Marketing perspective, I do not believe businesses were promoting their business with focus on Ramadan, all I can remember was businesses fighting to stay afloat and how they can steer their business through troubled waters!

Due to the pandemic overshadowing Ramadan in 2020, we can’t really look at search trends specifically based around Ramadan, the search trends whether they were increasing or decreasing were heavily influenced by the pandemic.

Let’s now look at the present, Ramadan 2021, we are now seeing the light at the end of the tunnel and albeit we are still considered to be in a “pandemic”, business owners and the general public are refusing to let that beat them and now getting back to normality (Dare I say it) so that means that Ramadan in 2021 will take precedence and will be celebrated as it should be, without the distractions or hysteria of Covid-19.

Furthermore, we have very few social limitations in comparison to 2020. We are now free to visit restaurants, bars, city attractions, hotels, shopping malls, cafes, the list could go on forever.

What does that mean for the general public?

The general public in the UAE have reduced working hours. Do people in the UAE like to spend most of their afternoon or evening at home? ….No way! Dubai is a city that never sleeps (especially during Ramadan) so people need things to occupy their time. Such as, Pool days with friends, Hotel staycations with friends or a special someone, restaurants, Bars also shopping at the malls. And where do they go to find specials deals for all of these places? …. Yes, you’re right, they pick up their phones and search online!!

So what does this mean for businesses?

There is MONUMENTAL opportunity for you to offer value to all of the people searching for the above & more. If you are not marketing your business and taking advantage of the increased demand, then you can bet a bottom dirham that your competitor is! Do not miss out on one of the best opportunities within the calendar year.

If you would like any advice from myself on how we can market your business during Ramadan or throughout the year then contact me on my details below

My Bio

I have been living in Dubai for almost 4 years now since making the big move from Kent in the United Kingdom. My career in the UAE started with USEO and is still ongoing to this day! I am extremely passionate about my role as a Digital Marketing Specialist and enjoy the responsibility that it brings. Along with my dedication to help USEO grow by bringing on the suitable clients for our agency, I take great pride in implementing results driven marketing strategies into our clients campaigns and watching them grow and reap the rewards!

Aside from work, I enjoy travelling and visiting all of the great places that Dubai has to offer. I genuinely believe that I live in one of the best regions in the world and I can only see it getting better from a business and personal perspective. If I can help businesses and individuals make their experience here even better along the way, then that would give me great satisfaction!

I am always happy to share my knowledge and expertise around Digital Marketing so if you would like to have a conversation about how we can help your business, then feel free to contact me on my contact details below.

Dean.thornton@useo.ae
+971(0)58 811 8778
Instagram: deanthornton_useo
Linkedin: Dean Thornton

HOW IS SEO AND PPC MARKETING DIFFERENT DURING RAMADAN?

Monday, April 12th, 2021

So, let’s start with SEO. Search Engine Optimization is a long-term organic strategy which requires ongoing optimization of your website and a consistent link building strategy in order to produce results that will materialize in a period of around 3-6 months.

With that in mind, there is no particular occasion within the calendar year that should prompt you to begin SEO, it’s more a case of getting it started immediately and continuously working on it.

NOW, let’s focus on PPC. This is a campaign that can deliver enquiries to your business almost immediately. Furthermore, the campaign is extremely flexible and adaptable in terms of the strategy + audience targeting, you can essentially switch up the strategy and objectives on a daily basis.

Based on those facts, I would strongly suggest seeking advice with from professionals like myself on how you can market your business during Ramadan or any period of the year for that matter and how to set it up in the right way, that will deliver you an ROI.

Here are a few tips on how to get started.

  1. Seek professional advice – Here at USEO we offer FREE advice to the general public & business professions regardless of how big or small the project.
  2. Carry out research on the search trends/volumes that your potential customers could be searching to find the products/services that you offer. You may find that there is an increase in the demand during the period of Ramadan.
  3. What offers or promotions can you run during this period?
  4. Think about the message you want to put out to the market. Ensure the ads are relevant and specific to Ramadan.

If you would like to set up a 30 minute strategy session with myself over the phone or a zoom call, please feel free to reach out to me via my contact details below. My advice is completely FREE of charge, so what do you have to lose?

Thank you for taking the time to watch my video and read the article. I will be dropping more content regularly so keen an eye out for more like this!

My Bio

I have been living in Dubai for almost 4 years now since making the big move from Kent in the United Kingdom. My career in the UAE started with USEO and is still ongoing to this day! I am extremely passionate about my role as a Digital Marketing Specialist and enjoy the responsibility that it brings. Along with my dedication to help USEO grow by bringing on the suitable clients for our agency, I take great pride in implementing results driven marketing strategies into our clients campaigns and watching them grow and reap the rewards!

Aside from work, I enjoy travelling and visiting all of the great places that Dubai has to offer. I genuinely believe that I live in one of the best regions in the world and I can only see it getting better from a business and personal perspective. If I can help businesses and individuals make their experience here even better along the way, then that would give me great satisfaction!

I am always happy to share my knowledge and expertise around Digital Marketing so if you would like to have a conversation about how we can help your business, then feel free to contact me on my contact details below.

Dean.thornton@useo.ae
+971(0)58 811 8778
Instagram: deanthornton_useo
Linkedin: Dean Thornton

Why marketing during ramadan could be hugely beneficial

Sunday, April 11th, 2021

PPC is a marketing campaign that will give you instant visibility on Google and almost immediately drive targeted traffic to your website. Furthermore, it’s extremely flexible which enables you to switch up your strategy on a daily basis.

With Ramadan fast approaching, now is a great time to be putting together a strategy which can offer higher value to your customers during this period and at the same time generating more revenue and opportunities for your business.

Here are a few examples as to why you should market your business during Ramadan.

  1. Online shopping trends are much higher during this gifting period.
  2. Working hours are limited. Less time at work means more time is being spent searching for certain activities, staycations or general online shopping
  3. Based on previous research, many businesses are offering discounted rates on products and services. If you can beat them, join them!
  4. It’s an opportunity to gain and discover new audiences not only increasing new business, but increasing your repeat business in future months in the process.

Here are a few steps you can take to get started.

1: If you do not currently run any marketing campaigns internally or with an agency, now is the time to get started and finding the right team to help you.
2: Seek FREE advice from our team here at USEO. Our team of specialists will happily provide insights into Google search trends for your products/services during Ramadan.
3: Our team will help put together a strategy which will help you send out the right message to your audience which relates to Ramadan achieving maximum engagement at the same time.

I am committing myself to continue to offer valuable insights into how your business can benefit from Digital Marketing, so look out for more videos and articles like this!

If you would like to arrange a call with me in order to get advice on how we can help you not only during the month of Ramadan but throughout the year, you can reach me on the contact details below.

My Bio

I have been living in Dubai for almost 4 years now since making the big move from Kent in the United Kingdom. My career in the UAE started with USEO and is still ongoing to this day! I am extremely passionate about my role as a Digital Marketing Specialist and enjoy the responsibility that it brings. Along with my dedication to help USEO grow by bringing on the suitable clients for our agency, I take great pride in implementing results driven marketing strategies into our clients campaigns and watching them grow and reap the rewards!

Aside from work, I enjoy travelling and visiting all of the great places that Dubai has to offer. I genuinely believe that I live in one of the best regions in the world and I can only see it getting better from a business and personal perspective. If I can help businesses and individuals make their experience here even better along the way, then that would give me great satisfaction!

I am always happy to share my knowledge and expertise around Digital Marketing so if you would like to have a conversation about how we can help your business, then feel free to contact me on my contact details below.

Dean.thornton@useo.ae
+971(0)58 811 8778
Instagram: deanthornton_useo
Linkedin: Dean Thornton

Web Design Tips: What Are the Must-Haves for Your Site?

Monday, April 5th, 2021

Whether you want to redesign your company’s website or need a new one for your startup, we understand that designing a website is both a challenging and an overwhelming task. This particularly holds true when there are so many details that can affect the influx of web traffic on your site. Your website should be engaging, user-friendly and easy to search and navigate. The key idea is to grab the attention of as many of your prospective clients and customers as possible. This is particularly important because your website is your brand image and statistics reveal that having a powerful website design is directly proportional to a bigger clientele and a better reputation among your target audience.

There are a few things that you must have on your site to make it more engaging and attractive for the prospective clients and business partners alike. Here are 4 things that can help you increase your brand engagement, improve your digital footprint on social sites and build a bigger client base for your company through greater web traffic influx.

1: Responsive design

Recent stats show that 52.2% of traffic on all the sites on the internet is being generated through mobile phones and tablets, which means more and more people are replacing their PCs and computers and switching to mobile phones for internet browsing and brand engagement. A responsive design will allow your website layout to adjust according to the interface of different devices making it more easily accessible and navigable to the audience.

2: SEO Content

It is very important to make sure that your website is easily accessible to your target audience and this can only happen when your site ranks higher on Google. Your content should be search engine optimized and must contain relevant keywords and internal and external backlinks, which makes it easier to rank higher on the search engines.

3: Contact Information

You want your prospective clients and customers to engage with your brand. For this they need a valid contact number, an email address or a social media URL that will help them get in touch with you and your team.

4: Call to Action

The whole idea behind building a website is to create a strong client base. This is only possible when you are able to persuade your clients to get in touch with you or engage with your brand in any possible manner.

A web design that is simple, minimalistic and easy to navigate is not only attractive, but interactive as well. Nobody has the time to spend hours to find what they are looking for. People like things that are easy to use, and that is what you should offer in your web design in order to grab the attention of the people that are important for your business and brand. If all of this is what you want for your website, then get connected with our sister company, Web Shack, to receive a website design that is sure to attract the right traffic!

6 ways in which WordPress can augment your site’s online visibility

Monday, February 10th, 2020

Since its release back in 2003, WordPress continues to show promising growth. In fact, it is now used in over 34% of websites and the numbers going up as we speak. WordPress 5.3 (Released on November 12, 2019) has already been downloaded 8,088,611 times!

It only makes sense for marketers to look for the best CMS out there. Judging by the stats, WordPress is the preferred choice of many. It is rated the best CMS for SEO for numerous reasons, and the following are just some of them:

WordPress focuses on user experience

WordPress themes and plugins work together to make websites more professional, user-friendly and appealing.

The results? Visitors can enjoy the blog site viewing experience.

As long as they remain on your blog, your overall site bounce rate will decrease. If you want to improve your site’s SEO ranking, this is excellent news for you. Want to reward websites that provide the best user experience.

WordPress allows you to create attractive permalinks

In WordPress, it’s elementary to edit the permalink of your website. Unlike other CMS’s, WordPress doesn’t take lengthy and challenging to copy links. It makes them simple and easily readable for the audience.

It allows you to plug in your keywords into the URL while being able to edit your article’s permalink.

Not only is your permalink beautiful and informative, but it can also help you in your search ranking.

Managing metadata on WordPress is remarkably easy. By using WordPress based site, Site titles and metadata can improve how site search engines understand the site. Metadata describes how search engine crawlers can help you know what your web pages are.

If you add more keywords to your metadata, your site will rank for those keywords.

In case you didn’t know just how WordPress helps sites with metadata?

Easy – When using WordPress, find, and the Yoast SEO plugin available on the site. The plugin will add all your posts with the metadata.

Optimizing images for SEO is easy in WordPress

You need pictures of your blog post. Use one or two of them promptly and divide your blog into fun and distinct sections.

But pictures do not take readers to the heart of your text. They are powerful tools for SEO, primarily when you use WordPress. Here are three ways WordPress can optimize your images for the best SEO ranking:

WordPress lets you add alternative text for every model. This means that you can plug in your keywords into the image descriptions that are visible to search engine crawlers.

With WordPress, you can use the plugin to create alt text for your images automatically.

Resizing your images will not slow down your page load.

WordPress sites do not disappoint users during slow times

Page search is the Google ranking element in mobile search. So if your website is slow, it will not only frustrate users but also slow down Google’s SERPs.

The good news is that the blog has excellent plugins to speed up the site.

For example, a small pixel image optimizer. This plugin compresses your PDF documents and previous images to speed up your site loading time.

WPOptimize is another excellent plugin for site speed optimization. This plugin caches your site, cleans the database and compresses your images for faster loading.

WordPress optimized for mobile users

mobile-traffic

Mobile usage has increased rapidly over the past few years.

As you can see, mobile traffic has increased by 222% in five years! This means that if you are trying to do online marketing, you need to optimize your website for mobile usage. The great news is that if you’re already using a blog that strengthens your site, you don’t need to do anything to access your website to mobile devices.

The majority of WordPress themes are already optimized for smartphone users. WordPress helps you connect your campaign with social media which is among the top platforms to market your brand.

What’s more, the success of your social media campaigns can indirectly improve your SEO ranking.

The cost of creating an online footprint is a significant concern for small businesses and startups, and this is where WordPress attracts its maximum number of fans. This is an open-source CMS, so there is no cost involved in building a website. Your only price is buying the domain and paying the hosting rates. You can get started with freelancing by hosting your site in the blog domain and checking it out thoroughly before transferring to your area.

Using WordPress as the basis of your website helps you manage any website, from simple company blogs to more advanced e-commerce sites. You can find the website you are looking for with many themes available in WordPress. These themes can be easily customized using the structure, graphic elements, color scheme etc. depending on the needs of your business. You can use plugins to get all kinds of functionality like shopping cart, site analytics, social media integration, file download.

A search engine friendly website is the key to success, and WordPress generates clean HTML code that attracts search engine crawlers. The systems help you to rank higher on the W3C compliant and search engine result pages.

WordPress is a complete online tool so you can access the website from anywhere in the world and make changes to it. You can share access between different members of the group and set custom access permissions for all users.

With all these advantages, WordPress should be your first choice of a content management system. It is also essential to hire a well-reputed, professional developer and acquire top-rated SEO services such as those provided by United SEO that has earned admirable reviews if you wish to make the most of your site. Likewise, make sure that your CMS meets your needs and meets the latest development standards in the industry.

YOUR BRAND’S SUCCESS STARTS WITH DIGITAL MARKETING

Saturday, November 9th, 2019

Any successful business needs to be on the top of competitors, both online and offline. Staying on top means you are leaving your contenders behind. Let USEO help your company reach potential customers you might be missing when you’re not utilizing the # 1 SEO professionals at United SEO.

Going beyond search engine optimisation

Web development is essential for online businesses. Often people rely on inexperienced web designers and generic web building sites that are overused and not catering to the individuality of the company brand. The experienced web designers at USEO understand how to reach customers by developing customized solutions that make for a seamless user experience. USEO also designs mobile sites to get the most out of your brand.

Pay-per-click options means your advertising budget can be diverted to more strategic marketing campaigns and not just static advertising space. PPC Abu Dhabi at USEO means your business gets the best price and superior service with advertising techniques. Digital advertising shouldn’t cost you more than your advertising budget. With USEO, you can budget accordingly and pay for only the services that make you money. Your business will get monthly analytics and detailed reports that show how your advertising spend is allocated. There are no setup or hidden costs or fees.

What we can do

A reputable digital marketing company is hard to find. Your business needs the right SEO consulting and only USEO can give you the best in search engine optimization. SEO works through strategic targeting of customers when they type keywords or phrases in their favorite search engine. Studies have proven that a majority of business comes from the first page of any search result. That means your business needs to be positioned first and on top. USEO provides the structure and content results that optimize your company brand and puts your business in front of the right customers.

When you want to reach your customers in Abu Dhabi and the greater UAE you need the expert SEO consultants at USEO to make your business the highest ranking site on Google, Yahoo, and Bing. The SEO professionals in our office have the education and experience in providing you with the best options to help your online business presence grow.

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