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Feb 16 2022

RED FLAGS: WHAT IS A GOOGLE PENALTY & WHAT CAN YOU DO ABOUT IT?

By: sophia

Has your website experienced a notable drop in rankings? Has traffic to your website plummeted over the past few days? Chances are you’ve been hit with the dreaded Google penalty. Not to worry, though! In this series,...

Feb 15 2022

RED FLAGS PART 2: ON-SITE FACTORS THAT ATTRACT A GOOGLE PENALTY

By: sophia

In the Google sphere, website quality is the prime determinant of visibility in search engine results. If you have a website that works to provide answers to the needs of internet users, Google will rank your website...

Feb 14 2022

RED FLAGS PART 3: OFF-SITE FACTORS THAT ATTRACT A GOOGLE PENALTY

By: sophia

Off-site work is essential to building authority online. For search engines like Google, links are pathways to discovering new web pages to crawl. When Google finds a new web page, the information on the page is scanned...

Feb 13 2022

LOOKING INTO THE FUTURE: WHAT 2017 MEANS FOR SEO & DIGITAL MARKETING

By: sophia

The Web is an extremely competitive world where change is a must – you have to adapt or be left out. If you want your website to shoot up to the first page of major search engines...

Feb 12 2022

RANKBRAIN: LEVERAGING THE THIRD MOST IMPORTANT GOOGLE SIGNAL

By: sophia

According to Google, there are more than 200 major ranking signals used to evaluate the quality of websites. Algorithms such as Panda and Penguin are implemented on a wide scale to drive improvement in the quality of...

Feb 11 2022

THE GOOGLE RANKINGS RECOVERY SAGA: EPISODE I

By: sophia

The curious case of a website’s Google rankings plummeting without any warning is something SEO specialists worldwide have definitely encountered in their field, one way or another. What many clients and people misunderstand is that the search...

Feb 10 2022

THE GOOGLE RANKINGS RECOVERY SAGA: EPISODE III

By: sophia

If your business has a website targeting specific keywords, a drop in rankings can feel a lot like sensing “a disturbance in the Force” – it’s unnerving, unsettling, and dreaded. Penalties can affect big and small businesses...

Feb 09 2022

GOOGLE HAMMERING DOWN ON INTRUSIVE MOBILE POPUP ADS

By: sophia

There is no stopping the mobile revolution. Ever since Google released its ‘mobile-friendly update’ in April 2015, placing emphasis on mobile-optimised pages, the tech giant has continued to intensify its focus on improving the search experience for...

Feb 08 2022

LOCALISE YOUR MARKETING STRATEGY WITH ARABIC SEO

By: sophia

Why Localise?   Any professional marketing specialist would agree that localising your marketing strategy can produce greater results in terms of brand recognition and recall. A study by UK-based language solutions company KeyPoint Technologies says approximately 75...

Feb 07 2022

IS DESKTOP FOR E-COMMERCE DONE? DIVING INTO MOBILE AND DESKTOP CONVERSIONS

By: sophia

Mobile. Everyone is using it, everyone is searching for it, everyone is into it. Data from Statista, one of the foremost big data companies in the world today, indicates a 7.3 per cent increase in mobile internet...

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