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Feb 26 2022

SIMPLE HACKS TO KEEPING A LOW BOUNCE RATE

By: sophia

Reaching and converting your online target market requires more than a one-track plan. While SEO enables an increase in online visibility, it is only a part of a complete digital marketing strategy. Getting people to visit your...

Feb 25 2022

PLAYING POSSUM: UNDERSTANDING THE LATEST GOOGLE UPDATE

By: sophia

If you have been monitoring the movement of Google search results, you may have noticed significant activity in the rankings for local search, particularly those for Google My Business listings. It seems Google has rolled out a...

Feb 24 2022

IN HOT PURSUIT OF GOOGLE’S ALGORITHM CHANGES

By: sophia

Google implements changes on its search algorithm for about 500 to 600 times every year. Most updates are minor and almost negligible, but some changes are so huge, they virtually change the rules of the game (i.e.,...

Feb 23 2022

THREE CHEERS FOR THE HOLIDAY SEASON: THE DIGITAL EDITION

By: sophia

With fog settling in and thermometers reading 22 degrees Celsius in the morning, there is very little doubt that winter has officially come to Dubai. It is once again the season of celebration, gathering, festivity, and gift...

Feb 22 2022

WHAT WOULD GOOGLE DO?

By: sophia

Most businesses turn to Search Engine Optimisation to generate website traffic, obtain leads, convert website visitors to customers, and create a revenue stream using the largest search engine in the world: Google. After all, the search engine...

Feb 21 2022

WHAT NOW? MOVING FORWARD WITH YOUR NEW WEBSITE

By: sophia

For budding entrepreneurs and aspiring influences, taking that leap of faith and setting up the website of your online business or information platform is an exciting episode. But now that you’ve given your venture a face online,...

Feb 20 2022

DON’T LET YOUR WEBSITE BE AN OUTCAST; BE MOBILE FRIENDLY!

By: sophia

Google has said it – more searches are now generated through mobile devices than desktop computers in 10 countries, including major markets such as the United States and Japan. In fact, the search engine giant is not...

Feb 19 2022

BUILD A STRONG KEYWORD POOL WITH THESE NIFTY TRICKS

By: sophia

Keywords are the foundation of a strong online marketing campaign. Keywords connect your target audience with your website, establishing yourself as a trusted online resource for their particular needs. However, people often flounder about when choosing keywords...

Feb 18 2022

WARNING: POPUPS MIGHT PUT YOUR WEBSITE IN GOOGLE’S LINE OF FIRE

By: sophia

Google has tightened its regulations on websites with “intrusive interstitials” in a bid to enhance user experience, especially when surfing mobile websites. Intrusive interstitials comprise online pop-up advertisements that first show up when you visit a website,...

Feb 17 2022

9 BACKLINK ANALYSIS TOOLS YOU SHOULD USE

By: sophia

Backlink analysis tools are a simple and effective way to boost search engine rankings and enhance link popularity. Some tools are user-friendly, while others require technical knowledge. Here, we will feature some of the best tools available...

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