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Mar 17 2022

3 BENEFITS OF WHITE HAT SEO OVER BLACK HAT

By: sophia

The days of black hat SEO tactics are well and truly at an end. With every update search engines are making, web spiders are becoming increasingly smarter at detecting underhand SEO tricks and schemes. While some websites...

Mar 16 2022

GET THE MOST OUT OF SOCIAL MEDIA MARKETING

By: sophia

Thanks to the last few years of success, social media has become a powerful digital marketing tool for brands and business firms. Social media marketing serves a far greater purpose than just gaining fans and likes online....

Mar 15 2022

KEEPING UP WITH THE GOOGLE TRENDS

By: sophia

Google Trends amasses a massive amount of data on a daily basis, making it a treasure trove of information on local consumer behaviour. Leveraging this vast volume of information can help digital marketers and business owners more...

Mar 14 2022

4 TIPS FOR OPTIMISING WEBSITE IMAGES FOR SEARCH

By: sophia

If you are familiar with how Google works, you know that it crawls text that is on a page to determine its relevance. Based on the written content on a page, Google determines the information it offers...

Mar 13 2022

THE ANATOMY OF A GOOGLE PENALTY

By: sophia

Time and again, Google has emphasised the importance of following sound, ethical efforts to improve website rankings. It has repeatedly provided guidelines on earning online authority and boosting exposure – all in line with providing web users...

Mar 12 2022

LOCALISING YOUR DOMAIN NAME FOR BETTER RANKINGS

By: sophia

It’s a headache for every SEO out there: when you’ve chosen the best selection of keywords, but still can’t make them rank.  If you still haven’t done it, here is why you might want to strongly consider...

Mar 11 2022

THE IMPACT OF ONLINE CUSTOMER REVIEWS ON YOUR BUSINESS

By: sophia

Word of mouth is a very powerful social construct. It is a widely accepted form of information sharing because it is considered an unbiased channel where people can get a truthful evaluation about a subject matter. As...

Mar 10 2022

HOPPING ON THE SEO BANDWAGON

By: sophia

So, you’ve built a new website for your business – but what’s next? In the previous blogs, we have tackled a variety of tactics to boost Search Engine Optimisation (SEO) efforts. But if you have just completed...

Mar 09 2022

THE IMPORTANCE OF BACKLINKS IN SEO

By: sophia

In SEO, strong link building is key to improving your website’s rankings for your target keywords. For search engines like Google, these links are indicators that other websites are vouching for a website. That is why link...

Mar 08 2022

MAKE PR AND SEO WORK TOGETHER FOR YOU

By: sophia

Public Relations is the process of communicating with your intended publics with the goal of enhancing your public image and establishing a mutually beneficial relationship between your organisation and your target audience. There is no denying that...

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