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Nov 09 2019

SEO BLACKHAT TACTICS TO AVOID

By: admin

When you are struggling to improve their online efforts, it makes sense to look at all potential options. If you have ever stumbled upon SEO ‘experts’ that offer insane results with little organic effort, be wary. You may have just met your first blackhat SEO specialist. It is important to understand that in SEO,...

Nov 09 2019

HOW TO BUILD THE BEST KEYWORD LIST

By: admin

Finding the right keywords for your advertising campaign can be difficult. How do you know which words will work for your business or audience? Which phrases will help bring more conversions? We’ve found the best tips to help you find the right keywords for your next SEO campaign. Keep in mind the following advice from...

Nov 09 2019

OPTIMISE YOUR KEYWORD SELECTION, ACHIEVE HIGHER CONVERSION

By: admin

Choosing the right cluster of keywords is key to building a strong SEO campaign, achieving first page ranking on search engine results pages (SERPs), and refining your strategy to attract the right online audience. There are plenty of online tools that allow you to do keyword research, such as Moz, Wordstream, Ubersuggest, and Google...

Nov 09 2019

OPTIMISING YOUR WEBSITE FOR SEARCH, PART 1: ON-SITE DEVELOPMENT

By: admin

In the highly competitive world of the internet marketplace, improving your visibility amongst your target audience is critical. According to statistics, search engine giant Google handles more than 2 trillion searches every year –  that translates to an average of at least 5.48 billion searches daily. Making your website visible gives you a better...

Nov 09 2019

OPTIMISING YOUR WEBSITE FOR SEARCH PART 2: OFF-SITE DEVELOPMENT

By: admin

In the first part of this series, we discussed the ranking factors that are critical to achieve first-page position – keyword selection, site structuring, contextual linking, user experience development, and mobile optimisation. These on-page factors help Google to determine whether or not a website is properly optimised to give internet searchers the best user...

Nov 09 2019

OPTIMISING YOUR WEBSITE FOR SEARCH PART 3: CONTENT

By: admin

The first and second blogs of this series paint a picture of the complex nature of online marketing. From the previous instalments, we could surmise it involves more than developing the structural design of a website. It also requires careful and strategic authority building through healthy and organic off-site development. In this final instalment,...

Nov 09 2019

GOOGLE PENGUIN 4.0 NOW RUNNING FULL-TIME IN CORE ALGO

By: admin

Google recently revealed that it has completely rolled out Penguin 4.0, fully integrating the update into the core algorithm of their search engine. According to the search engine giant, the update will now run as a real-time signal that its algorithms will be processing alongside more than 200 other unique signals to help users...

Nov 09 2019

DO YOU NEED A CONTENT DELIVERY SYSTEM FOR YOUR WEBSITE?

By: admin

A content delivery network is a system comprising proxy servers that relay webpages and online content to a user based on the geographic location of the user, the origin of the data, and the content delivery server. This system is designed to enhance the availability and quality of the information that is delivered to...

Nov 09 2019

KEEPING UP WITH THE GOOGLE TRENDS

By: admin

Google Trends amasses a massive amount of data on a daily basis, making it a treasure trove of information on local consumer behaviour. Leveraging this vast volume of information can help digital marketers and business owners more accurately gauge movements in their respective industries, such as what is popular among consumers, or which products...

Nov 09 2019

4 TIPS FOR OPTIMISING WEBSITE IMAGES FOR SEARCH

By: admin

If you are familiar with how Google works, you know that it crawls text that is on a page to determine its relevance. Based on the written content on a page, Google determines the information it offers and for which search queries it can appear. This is one of the core concepts behind creating...

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