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Mar 30 2022

5 REASONS WHY SOCIAL MEDIA IS THE FUTURE OF MARKETING

By: sophia

Social media is a great way to market any business and more and more, companies are starting to realize it’s importance. Whilst print advertising is still around, some argue that it is quickly being replaced by digital...

Mar 29 2022

THE 3 MOST IMPORTANT SECRETS TO SOCIAL MEDIA

By: sophia

More than ever, digital marketing has become a library of useful and valuable resources for businesses, allowing them to leverage success in cost-effective ways. However, not all businesses are entirely sure how to take the right path towards...

Mar 28 2022

WHY MOVING INTO THE AGE OF IDENTITY-BASED PAY-PER-CLICK MARKETING MEANS TRUST IS MORE IMPORTANT THAN EVER.

By: sophia

Identity based pay per click marketing is becoming increasingly well know, as are the advantages which come with it. Identity-Based pay-per-click is essentially a form of PPC which allows for marketers to tailor content to individuals based on their...

Mar 27 2022

HOW DIGITAL MARKETING IS NOW GOING BEYOND THE TRADITIONAL

By: sophia

As technology becomes more and more portable and users are taking it with them, digital marketing has started to follow suit. The increased portability has meant that people are accessing and using online material and content even more than...

Mar 26 2022

SEO BLACKHAT TACTICS TO AVOID

By: sophia

When you are struggling to improve their online efforts, it makes sense to look at all potential options. If you have ever stumbled upon SEO ‘experts’ that offer insane results with little organic effort, be wary. You...

Mar 25 2022

HOW TO BUILD THE BEST KEYWORD LIST

By: sophia

Finding the right keywords for your advertising campaign can be difficult. How do you know which words will work for your business or audience? Which phrases will help bring more conversions? We’ve found the best tips to...

Mar 24 2022

OPTIMISE YOUR KEYWORD SELECTION, ACHIEVE HIGHER CONVERSION

By: sophia

Choosing the right cluster of keywords is key to building a strong SEO campaign, achieving first page ranking on search engine results pages (SERPs), and refining your strategy to attract the right online audience. There are plenty...

Mar 23 2022

OPTIMISING YOUR WEBSITE FOR SEARCH, PART 1: ON-SITE DEVELOPMENT

By: sophia

In the highly competitive world of the internet marketplace, improving your visibility amongst your target audience is critical. According to statistics, search engine giant Google handles more than 2 trillion searches every year –  that translates to...

Mar 22 2022

OPTIMISING YOUR WEBSITE FOR SEARCH PART 2: OFF-SITE DEVELOPMENT

By: sophia

In the first part of this series, we discussed the ranking factors that are critical to achieve first-page position – keyword selection, site structuring, contextual linking, user experience development, and mobile optimisation. These on-page factors help Google...

Mar 21 2022

OPTIMISING YOUR WEBSITE FOR SEARCH PART 3: CONTENT

By: sophia

The first and second blogs of this series paint a picture of the complex nature of online marketing. From the previous instalments, we could surmise it involves more than developing the structural design of a website. It...

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