Shugah allows users to order cakes, desserts, flowers, gifts, balloons, party-stuff, event-related services or a combination of them for any occasion conveniently to their doorstep. We are a one-stop platform for all celebration needs, from getting a gift to throwing a party along with several additional features.

Our superstore marketplace serves as an appropriate venue to connect customers with vendors of their choice ranging from bakeries, party shops & event planners



  • IndustryEcommerce
  • Year2020
  • Service

The Challenge

Shugah is an online one-stop platform to a world of cakes, sweets, desserts, flowers, and anything needed for celebrations. Starting a digital marketing campaign in the beginning of an odd time in April 2020 and in an industry currently dominated by household online marketplace for similar products, Shugah came in with hope and trust that investing on SEO was the best approach for them to start creating and building their presence in the UAE market while most of the businesses were retreating.


Shugah might have been a newbie in the industry when they initially partnered with us in 2020 but by working with us very closely, we have made a positive impact on their revenue, generating organic visibility in the UAE market within their first year. The domain was only a month old and had zero presence on the Google Search Engine Results Page when they engaged us. The SEO campaign was set up targeting 30 keyphrases initally, focusing on their core products: cakes, sweets and desserts, and flower deliveries. The service areas were predominantly within Dubai thus, most of the key phrases were specified for this area. The website's UX, UI and traffic engagement are reviewed regularly to understand how these can be improved for higher conversions and purchases. Recognizing the demand from the rest of the Emirates, the campaign has now expanded to target localized search terms for Sharjah and Abu Dhabi customers. Shugah is now on its 2nd year with a total of 50 key phrases and currently signed up for our Podium Club. The client recognizes the higher potential of the TOP 3 positions on the 1st page and they are now more confident to attack their industry, paired with a more structured strategy for the next 12 months.


I have closely worked with United SEO for over a year now and I feel fully confident in expressing my endorsement on behalf of my organisation.

United SEO has proved to be an invaluable asset to our business and the level of personalised service and support we have received till date, has been refreshing, especially from Jessica. They are very dedicated and have delivered results when it comes to SEO.

We’ve seen a growth in our web traffic since USEO has been with us. It’s an absolute pleasure working with them because they are the one’s who walk the extra mile for their clients and are always clear about what they serve and what we can expect.

I would highly recommend their services to any company.

Farhan Khadmi
Founder/CEO – Shugah




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