LATEST TRENDS

Recently, Google took what a lot of digital marketers perceive as the next big step in search – the integration of Mobile-First Indexing (MFI). After hinting at widescale implementation back in November 2016, the search engine giant announced this week they’re going to start migrating sites that have met their best practices for MFI. Why? […]

Apr 02, 2018

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You are your website. Especially if you’re a business. Your website speaks of the quality of your products and services. It gives your customers a glimpse of the people they are going to do business with. And whether you like it or not, your website design impacts: What people would think of your brand How […]

Mar 19, 2018

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There’s one thing that every successful digital marketer does to guarantee the biggest return on their marketing budget, and it’s actually very simple. The answer to long-term success in any digital marketing budget is goal-setting. This is a vital practice for any marketer who understands how to execute campaigns productively and cost-effectively. In a few […]

Mar 07, 2018

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The Transguard (TG) Warriors narrowly beat Team USEO 119-94 in a highly competitive “limited overs” cricket match that saw the two teams battle closely with wit and intensity from start to finish. Held at Rahaba Residences, along the Dubai-Al Ain Road, the joint USEO-Transguard Sporting Event sponsored by USEO featured two competing teams vying for […]

Feb 21, 2018

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Metal music fan and Star Trek junkie? Probably NOT the first things that’ll come to mind when you meet Anna for the first time. Or that she’s got a talent for counting up to 40 digits of pi purely from memory. A soft-spoken and reserved presence in the office, Anna is perhaps the quintessential definition […]

Feb 15, 2018

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Running a Google AdWords campaign is tough. From finding out how the campaign fits in your marketing strategy, to ensuring it helps your business grow, it’s a balancing act through and through. Things can get especially rough if you’re going up against bigger businesses with seemingly unlimited budgets.   “Feels an awful lot like this, […]

Jan 29, 2018

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Who would’ve thought that a bad economy would help someone find his passion and path in life? That is how USEO’s very own Google AdWords specialist, Nabeel Rabanni, found a career in digital marketing. With a master’s degree in Finance, Nabeel spent a good six years playing with stocks, market trends and figures, until the […]

Jan 25, 2018

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So you want to do online advertising for your business website and sign up for a Google AdWords campaign. But you haven’t got the slightest idea how online advertising works. What’s your first and immediate concern? The money. You’ll want to know where your money is going, and how your potential investment can help you […]

Jan 22, 2018

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With the chilling bite of winter in the air and the frenzied shopping sprees happening all around, it’s clear the holidays are here.  If you’re running a digital marketing campaign for your online shop or e-commerce website, you should make sure all your bases are covered to capture as much business from the holidays as […]

Dec 19, 2017

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