LATEST TRENDS

The Web is an extremely competitive world where change is a must – you have to adapt or be left out. If you want your website to shoot up to the first page of major search engines like Google, or if you aim to cement your top position in search engine rankings, you have to […]

Dec 29, 2016

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Off-site work is essential to building authority online. For search engines like Google, links are pathways to discovering new web pages to crawl. When Google finds a new web page, the information on the page is scanned and stored in its indexes. By storing the information, Google is able to analyse the content on the […]

Dec 27, 2016

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In the Google sphere, website quality is the prime determinant of visibility in search engine results. If you have a website that works to provide answers to the needs of internet users, Google will rank your website higher on its search results pages, whether what you offer is information, a service, a product, or something […]

Dec 26, 2016

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Has your website experienced a notable drop in rankings? Has traffic to your website plummeted over the past few days? Chances are you’ve been hit with the dreaded Google penalty. Not to worry, though! In this series, we will be discussing some of the most common reasons why Google chooses to penalise a website. Google […]

Dec 22, 2016

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Google has tightened its regulations on websites with “intrusive interstitials” in a bid to enhance user experience, especially when surfing mobile websites. Intrusive interstitials comprise online pop-up advertisements that first show up when you visit a website, instead of the page you intend to see. So, if your website is jampacked with pop-ups that prevent […]

Dec 21, 2016

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Keywords are the foundation of a strong online marketing campaign. Keywords connect your target audience with your website, establishing yourself as a trusted online resource for their particular needs. However, people often flounder about when choosing keywords to target, unsure which words and phrases will work best for them. Choose keywords that are too broad, […]

Dec 20, 2016

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Google has said it – more searches are now generated through mobile devices than desktop computers in 10 countries, including major markets such as the United States and Japan. In fact, the search engine giant is not alone in observing this trend. A recent study by the Global Web Index shows 91% of internet users […]

Dec 18, 2016

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For budding entrepreneurs and aspiring influences, taking that leap of faith and setting up the website of your online business or information platform is an exciting episode. But now that you’ve given your venture a face online, you have to find a way to get people to come visit your site. While there are plenty […]

Dec 07, 2016

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Most businesses turn to Search Engine Optimisation to generate website traffic, obtain leads, convert website visitors to customers, and create a revenue stream using the largest search engine in the world: Google. After all, the search engine giant is the most capable of helping businesses attract qualified web traffic and expand their market reach. But […]

Dec 06, 2016

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