LATEST TRENDS

There is no stopping the mobile revolution. Ever since Google released its ‘mobile-friendly update’ in April 2015, placing emphasis on mobile-optimised pages, the tech giant has continued to intensify its focus on improving the search experience for mobile devices – and for good reason. Internal statistics by Google indicate mobile searches have overtaken desktop searches […]

Jan 29, 2017

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If your business has a website targeting specific keywords, a drop in rankings can feel a lot like sensing “a disturbance in the Force” – it’s unnerving, unsettling, and dreaded. Penalties can affect big and small businesses alike. In fact, online shopping giant eBay was once hit with a manual penalty, which caused the loss […]

Jan 26, 2017

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In a blog post not long ago, we discussed the phenomenon known as a rankings drop – where websites lose their rankings on search engine results pages for a variety of reasons. Through thorough study and analysis (not to mention official announcements by Google), we discovered that this often happens due to proactive actions by […]

Jan 12, 2017

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The curious case of a website’s Google rankings plummeting without any warning is something SEO specialists worldwide have definitely encountered in their field, one way or another. What many clients and people misunderstand is that the search landscape can be erratic and unpredictable, as it constantly evolves. Though SEO specialists always endeavor to adapt accordingly, […]

Jan 08, 2017

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According to Google, there are more than 200 major ranking signals used to evaluate the quality of websites. Algorithms such as Panda and Penguin are implemented on a wide scale to drive improvement in the quality of results Google provides to the billions queries it handles every day. Google Panda was implemented to improve the […]

Jan 04, 2017

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The Web is an extremely competitive world where change is a must – you have to adapt or be left out. If you want your website to shoot up to the first page of major search engines like Google, or if you aim to cement your top position in search engine rankings, you have to […]

Dec 29, 2016

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Off-site work is essential to building authority online. For search engines like Google, links are pathways to discovering new web pages to crawl. When Google finds a new web page, the information on the page is scanned and stored in its indexes. By storing the information, Google is able to analyse the content on the […]

Dec 27, 2016

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In the Google sphere, website quality is the prime determinant of visibility in search engine results. If you have a website that works to provide answers to the needs of internet users, Google will rank your website higher on its search results pages, whether what you offer is information, a service, a product, or something […]

Dec 26, 2016

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Has your website experienced a notable drop in rankings? Has traffic to your website plummeted over the past few days? Chances are you’ve been hit with the dreaded Google penalty. Not to worry, though! In this series, we will be discussing some of the most common reasons why Google chooses to penalise a website. Google […]

Dec 22, 2016

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