LATEST TRENDS

Arabic Marketing is a far-reaching, cost-effective digital marketing method that enables businesses to directly connect with Arab-speaking audiences in their own native language. As of March 2017, there are more than 175 million Arabic-speaking internet users in the world. This means there is a huge international audience for Arabic Marketing, both for businesses based in […]

Jul 02, 2017

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  The latest tech to invade server hosting plans is the cloud. The cloud, here, refers to the internet. These plans allow websites to benefit from a network of servers connected via the internet. The perks of these cloud service plans are enormous. Your site can enjoy an almost guaranteed uptime, and traffic will be […]

Apr 09, 2017

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There are about 3.5 billion internet users around the world today, representing more than 40 percent of the world’s total population. Considering the increasing market penetration of mobile devices and mobile internet, the cyberspace has become the ideal avenue for businesses to reach out to their target audiences and expand their brand recognition and reach. […]

Feb 27, 2017

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Mobile. Everyone is using it, everyone is searching for it, everyone is into it. Data from Statista, one of the foremost big data companies in the world today, indicates a 7.3 per cent increase in mobile internet market penetration over the past two years. Based on the data, mobile internet has grown its market share […]

Feb 09, 2017

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Why Localise? Any professional marketing specialist would agree that localising your marketing strategy can produce greater results in terms of brand recognition and recall. A study by UK-based language solutions company KeyPoint Technologies says approximately 75 percent of consumers opt to buy products that are in their native language, while 70 percent of Japanese consumers […]

Feb 05, 2017

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There is no stopping the mobile revolution. Ever since Google released its ‘mobile-friendly update’ in April 2015, placing emphasis on mobile-optimised pages, the tech giant has continued to intensify its focus on improving the search experience for mobile devices – and for good reason. Internal statistics by Google indicate mobile searches have overtaken desktop searches […]

Jan 29, 2017

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If your business has a website targeting specific keywords, a drop in rankings can feel a lot like sensing “a disturbance in the Force” – it’s unnerving, unsettling, and dreaded. Penalties can affect big and small businesses alike. In fact, online shopping giant eBay was once hit with a manual penalty, which caused the loss […]

Jan 26, 2017

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In a blog post not long ago, we discussed the phenomenon known as a rankings drop – where websites lose their rankings on search engine results pages for a variety of reasons. Through thorough study and analysis (not to mention official announcements by Google), we discovered that this often happens due to proactive actions by […]

Jan 12, 2017

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The curious case of a website’s Google rankings plummeting without any warning is something SEO specialists worldwide have definitely encountered in their field, one way or another. What many clients and people misunderstand is that the search landscape can be erratic and unpredictable, as it constantly evolves. Though SEO specialists always endeavor to adapt accordingly, […]

Jan 08, 2017

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